by Karl Greenberg
Cadillac is taking the fashion connection pretty literally. The brand partnered with Gilt around a curated Cadillac Capsule Collection, styled by designer and fashion … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I think I'm missing part of my brain. You know how I know this? Because I winterized my RV. Correction: I tried to winterize … Read the whole story
by Jess Nelson
OtherLevels today announced the launch of a new customer engagement marketing platform that incorporates Big Data and machine learning into email marketers' strategies and … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
If your mind starts to wander while watching Donny Deutsch's new USA Network sitcom "Donny!," don't worry because that's inevitable when you're watching this … Read the whole story
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by Laurie Sullivan
Display ads influence 60 times more phone calls than a direct click-to-call, according to a report released Tuesday. On average, the report finds that … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
T-Mobile will allow subscribers to stream unlimited video from Netflix, HBO Go, Hulu and 20 other video providers, the wireless company said today. Read the whole story
by Felicia Greiff
Today Adobe debuted its Audience Marketplace, a new platform for buying and selling data. One of eight products available in Adobe's Marketing Cloud, the … Read the whole story
by Steve McClellan
Fleischer joins OMD following six years at Kraft where she rose to Senior Director, Data + Content +Media, overseeing Kraft's Customer Relationship Management organization, … Read the whole story
by Karl Greenberg
A new study via marketing firm Influence Central's consumer insights group, gauged the changes via a poll of 1,000 women, including Millennial moms and … Read the whole story
by Laurie Sullivan
In a move that will likely change the world of mobile services, Google Maps will begin rolling out a feature Tuesday that allows users … Read the whole story
by Sarah Mahoney
"This year's rankings show how important it is for companies to be prepared to pivot," says Ginny Valkenburgh, SVP and one of the authors. … Read the whole story
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by Tobi Elkin
Berlin-headquartered adsquare, an audience management platform for mobile programmatic advertising, has joined forces with the real-time ad platform Smaato. Read the whole story
by Wendy Davis
A group of 23 Republican lawmakers are asking a federal appellate court to vacate the Federal Communications Commission's new net neutrality rules. Read the whole story
by Wayne Friedman
Film and television studio Lionsgate has some new cable equity partners -- Liberty Global and Discovery Communications -- that will each acquire a 3.4% … Read the whole story
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by Ben Frederick
Mobile customer acquisition is getting more expensive, but YouAppi thinks it has a solution to make customer acquisition more cost-effective. These predictions can help … Read the whole story
by Sara Guaglione
The Atlantic and Univision Digital are partnering to create a Spanish-language version of The Atlantic's digital publication CityLab.com, called CityLab Latino. It will feature … Read the whole story
by Wayne Friedman
Tribune Media witnessed an increase in its core TV advertising revenue in the third quarter -- but an overall decline due to lower political … Read the whole story