Forrester Research predicts some big changes in media buying for B2C marketers in 2016, with easier access to insights and improved tech. Advances in … Read the whole story
A company called Gladly on Tuesday will launch a new kind of ad blocker called Goodblock in beta. It's a free ad-blocking browser extension … Read the whole story
A new report from IHS Economics & Country Risk, backed by the ANA and The Advertising Coalition, concludes that the nearly $300 billion in … Read the whole story
MEDIA Agency of the Year: Starcom MediaVest Group; OMMA Digital Agency of the Year: 360i; Holding Company of the Year: WPP; Social Agency of … Read the whole story
The Digital Advertising Alliance (DAA) has released initial guidance regarding the use of cross-device data gathering and transparency to help companies self-regulate. Read the whole story
I thought this would be a good time to remind you of your aspirations to finally evolve your plans from where they have been … Read the whole story
Connected TV users will continue to rise over the next five years --- but at slower growth rates as it reaches higher U.S. penetration. … Read the whole story
There are good business reasons for digital powerhouses like Google and Facebook to implement a protectionist strategy. If they control access to audiences and … Read the whole story
Prime-time and total day commercial TV ratings -- still the primary measurement for TV advertisers -- continued to drop by high single-digit percentages in … Read the whole story
With Black Friday rapidly approaching, new data from SendGrid reveals that email marketers might want to consider sending fewer, more targeted emails this year. Read the whole story
Google's holiday cheer comes wrapped in two new ad shopping video formats in AdWords. On Monday the company released TrueView for Shopping and Shopping … Read the whole story
Driven by new media trends like mobile, contextual marketing is where brands will stand out over the next year. In particular, Chief Information Officers … Read the whole story
Pixalate is determined to address a bot it calls "Xindi" that is destroying computers at Fortune 500 companies and universities, as well as the … Read the whole story
Sky Media, ad sales branch of British-based broadcaster Sky, picked software provider Videology to set up a programmatic system for its digital inventory. Read the whole story
The changing face of business-to-business models prompted iProspect to form an enterprise group that company executives say will pioneer the next generation of B2B … Read the whole story
The New Republic unveiled a redesigned Web site and new editorial formats, the site's first major revamp since the co-founder of Facebook, Chris Hughes, … Read the whole story
In a bid to strengthen its digital video capabilities, Matomy Media Group has acquired Optimatic, a programmatic video ad company, for at least $25 … Read the whole story
In a blow to Google, a federal appellate court has revived a lawsuit accusing the company of violating Safari users' privacy by circumventing their … Read the whole story