Strong evidence of a more robust scatter TV ad market shows near double-digit percentage growth in October -- TV's best monthly performance in nearly … Read the whole story
I urge those seeking elected office in 2016 -- and the folks who are planning their media -- to take a look at Targeted … Read the whole story
A possible TV advertising slowdown from upstart fantasy sports companies could have material effect on around 10 TV networks. Nine TV networks are getting … Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Ron Amram, Heineken; Pete Blackshaw, Nestle; Umang Shah, Campbell Soup Company; Colin Kinsella, … Read the whole story
Nearly two in three holiday shoppers (63%) plan to spend under $500 in total on gifts this season, according to a survey by Horizon … Read the whole story
Most legal experts, whether Democrat or Republican, say that governors have no authority to override federal decisions on refugee relocation. So why are so … Read the whole story
Over-the-top video platforms continue to see sharply higher new business and usage -- and will see rapid growth in five years. Overall, nearly 60% … Read the whole story
What is the future of television? That simple question seems to roil the media market today. Pundits weigh in - and, depending on whom … Read the whole story
Yahoo and Rocket Fuel have separately developed methods to target consumers with advertisements based on millions, if not billions, of data points from a … Read the whole story
Urban Airship, a mobile engagement company, today announced a new mobile audience analytics platform that provides insights into the "why" behind ROI. Urban Airship … Read the whole story
That was one message delivered by the ad-marketing holding company at its "Investor Day" session on Wednesday. According to Recma, the company had $106 … Read the whole story
Cond Nast president and CEO Bob Sauerberg revealed that the high-end publisher will cease publication of men's lifestyle title Details following its December issue. … Read the whole story
The group at IBM Watson released an app Wednesday that enables consumers to keep up with trends before buying gifts during the holidays, but … Read the whole story
Looking to bring transparency back to media buying, Software company Lucid is launching a product called "Proof" that allows ad buyers to see which … Read the whole story
Link management platform Bitly has launched Campaigns, a tool for marketers to track campaigns across channels and optimize campaigns in real-time. So far, more … Read the whole story
In a bid to advance its ambitious expansion plans, POSSIBLE -- part of WPP Digital -- has hired a handful of global senior leaders … Read the whole story
Threatening access to its API, Instagram plans to begin reviewing new and existing third-party apps starting early next month. The changes threaten to unsettle … Read the whole story