The Association of National Advertisers (ANA) surveyed its members to understand marketers' perspectives on viewability verification procedures used by digital media owners. It found … Read the whole story
I realize the headline for this article is not proper English. But I decided on it because Pepsi made headlines last week by announcing … Read the whole story
Amid reports that the NSA has found a way to replace its email data program, a new study reveals which countries have the highest … Read the whole story
As the GOP primary race has evolved, it is Republicans, not Democrats, who are most anxious about the prospect of a Donald Trump nomination. … Read the whole story
Among other new additions to its board of directors, the Mobile Marketing Association has brought in Pete Blackshaw, Susan Canavari, and Sanjay Gupta. Re-elected … Read the whole story
A study released from Ofcom, a watchdog in the United Kingdom, suggests that Google and others are not doing enough to make sure kids … Read the whole story
In a sign of how complex the digital ad business has become, the Interactive Advertising Bureau this morning will announce a new training program … Read the whole story
TV advertising measurement researcher iSpot.tv and TVSquared, a TV campaign attribution platform, are partnering on what they say is a first-of-its-kind service where brands … Read the whole story
Nearly 60% of weekly Twitter impressions in reference to TV shows come from users seeing tweets related to live TV airings. Weekly twitter impressions … Read the whole story
Further challenging Twitter and other content aggregation services, Snapchat is rolling out a Story Explorer option for users to drill deeper into particular topics. … Read the whole story
On Friday, Twitter's MoPub launched native video mediation, which will allow publishers to filter their ad requests through whatever native ad network SDK (Software … Read the whole story
Facebook is laying the foundations to become a major Black Friday retail player. This year, it added shopping sections to company Facebook pages and … Read the whole story
TVEyes has asked a federal judge to lift an injunction requiring it to implement procedures to block subscribers from sharing Fox News clips on … Read the whole story
SYNC, a spinoff of second-screen television software company Visiware, has announced the development of a mobile ad format that can coordinate with TV advertisements … Read the whole story