Online ads can be deceptive when they are formatted to closely resemble news stories or other editorial content, the Federal Trade Commission said Tuesday … Read the whole story
It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but … Read the whole story
Ad tech company AppNexus announced Monday that it has signed deals with over 50 publishers including Axel Springer, Foursquare, Groupon, Hearst and NASDAQ in … Read the whole story
For most of the current year, we have dealt with the continuing evolution of The Internet of Things, with all of its marketing and … Read the whole story
With permit in hand to begin testing fully autonomous self-driving Fusion Hybrid models on California's public roads, Ford reportedly will make an announcement of … Read the whole story
While making predictions is not for the faint of heart, ignoring smart forecasts can cost marketers time, money or market share. As 2016 approaches, … Read the whole story
Guggenheim Partners is spinning off its portfolio of entertainment and media trade publications, including "The Hollywood Reporter" and "Billboard," as an independent publishing and … Read the whole story
Sorrell made his bold prediction in an article he penned for the UK trade publication The Drum outlining his predictions on a number of … Read the whole story
For its first ever Super Bowl commercial, instead of hyping its products, Colgate will air a message about the importance of conserving water. The … Read the whole story
Yahoo now supports sites using accelerated mobile project (AMP), Twitter integration, and image search updates. One analyst calls this a clear stab at luring … Read the whole story
Everyone expects more money will be spent on mobile advertising next year than this past year. Looking ahead, marketers and brands alike are still … Read the whole story
AOL has created a mobile app it calls Alto Mail to manage emails on devices running the operating system iOS or Android. Similar to … Read the whole story
Revenues climbed 4% to $7.7 billion. Net income jumped 20% to $785 million. Perhaps most impressively, future orders shot up 15%, with demand especially … Read the whole story
People use media technology sites throughout their purchase process, putting trust in product reviews and testing from neutral parties. According to the research, buyers … Read the whole story
Prior to the appointment, Bose created ads in-house or used agencies on a project basis. Although the review was led out of London, the … Read the whole story
Dentsu Aegis Network has agreed to acquire a 70% stake in the Philippines-based JaymeSyfu Group. It's the second Filipino ad shop Dentsu has agreed … Read the whole story
The peak days of this year's holiday shopping season saw substantial year-over-year increases in email marketing volume, according to fresh findings from Experian, led … Read the whole story