The U.S. ad market finished 2015 with its highest December since MediaPost and Standard Media Index began tracking the marketplace in 2009. The U.S. … Read the whole story
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit at the 2016 IAB Annual Leadership Meeting Sunday to expand resources and drive … Read the whole story
Citing likely changes that will "unlock value," Influential Wall Street analyst Brian Wieser has upgraded Yahoo's stock to a "buy" from a "hold" rating. … Read the whole story
Motivity's Kevin Ryan says the line-blurring between editorial and advertising at the heart of native ads is to be expected from Silicon Valley. They … Read the whole story
It's not illegal to pretend a soft drink confers happiness or joy; puffery is deemed fair game by regulators. But at this time in … Read the whole story
A revenue-sharing advertising agreement between Apple and Google shows just how far companies will go to get close to consumers online. Read the whole story
Microsoft plans to purchase a piece of real estate it has been leasing for the past 15 years in Mountain View, California -- expanding … Read the whole story
At last week's Mediapost conference on trust and transparency, "The Reckoning," agency veterans explored the imperiled state of the agency/client relationship. According to Michael … Read the whole story
IAC will restructure into six business units. A publishing unit will contain About.com, Dictionary.com and The Daily Beast, as well as other properties. The … Read the whole story
T-Mobile is launching the #BallBusterChallenge -- a play on Verizon's ad using colored balls rolling on a track, "to put reality in people's hands … Read the whole story
Siding with Facebook, a federal judge has ruled that Facebook can't be sued in Illinois for allegedly creating a "faceprint" database. Read the whole story
The IAB has appointed Lauren Wiener, president of buyer platforms at video advertising company Tremor Video, its new chair for 2016. Wiener said that … Read the whole story
Are there any "good actors" leading by example in the fight against ad fraud? So asked MediaPost's Bob Garfield of a panel on complexity, … Read the whole story
DraftKings and FanDuel, as new advertisers, were the darlings of TV sports programmers for most of the fall -- yet in recent weeks have … Read the whole story
Total average viewership of live sports events from 2009 to 2015 has been relatively unchanged. But non-sports programming, including its mother-ship show, "SportsCenter," has … Read the whole story
First, the WPP shop won media AOR duties for ecommerce startup Jet.com. Now it has been retained by household and personal care company Church … Read the whole story
Information being a prerequisite for effective participation in a democracy, without freedom of speech and freedom of the press our democracy fails to function. … Read the whole story
GBP130m in backdated taxes it says it doesn't owe -- signs of a guilty Google conscience or the fact that public opinion is changing … Read the whole story