But not by much. The Publicis Groupe-owned agency now predicts this year's growth will reach 4.6% to $579 billion, down a tick from the … Read the whole story
Viacom will look to capitalize on comScore's cross-platform measurement tools and advanced demographic capabilities for linear TV, video-on-demand, digital and over-the-top environments. Read the whole story
UBS media analyst Doug Mitchelson says digital video advertising for traditional TV companies is projected to get to $2.1 billion in 2016 -- up … Read the whole story
WPP's GroupM is collaborating with Kantar to bolster its agencies' planning capabilities. The media and research arms have created "Live Panel," a planning platform … Read the whole story
The year-old Pop network is touting its first-year growth, and taking direct aim at its ad-sales competitors -- mainly, other cable networks whose ratings … Read the whole story
Comparing the emotional content of tweets to ad recall showed that users who reacted emotionally to a show had higher rates of ad recall. … Read the whole story
Since I last weighed in last fall to shame careless and the clueless publicists for indiscriminate nuisance pitching for the brands they're charging clients … Read the whole story
Although the Republican debates generally have been earning higher TV viewership compared to the Democratic debates, Nielsen says the "reach" of these contests is … Read the whole story
Facebook could soon take over Tumblr's ad-sales business. It's reported that Yahoo is in discussions with the social giant about just such a partnership. Read the whole story
U.S. digital video ad spending will reach $9.84 billion in 2016, according to eMarketer, although few companies have the technology to rate sentiment and … Read the whole story
AOL continues to buff up its ad-tech stack via acquisitions. ONE by AOL's Eldad Persky discusses how AOL's latest acquisition of AlephD serves publishers. Read the whole story
Apple encryption engineers could quit their jobs if they were forced to help law enforcement authorities unlock the iPhone, rather than undermine the security … Read the whole story
The skill set of the average marketer has changed drastically in the last 10 years. Per a new report, the majority of analytics users … Read the whole story
Online news monitoring service TVEyes is asking an appellate court to rule that the company's entire business model is protected by fair use principles. Read the whole story
Despite the U.S. Department of Justice's warnings of a suit, Tribune Publishing announced Thursday that it won the auction to acquire the assets of … Read the whole story
Among the findings at ARF's annual conference, Re:Think: Advertising works. It may be taken for granted by most of us, but study after study … Read the whole story
Comcast argues in a new FCC filing that Stream TV doesn't harm other Web video providers. Read the whole story