The NCAA Men's College Basketball Tournament has seen softer TV ratings through the initial days of the games, but higher overall national ad revenue. … Read the whole story
- COMMENTARY
eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is … Read the whole story
Days after announcing a big cross-platform audience measurement deal with Viacom, comScore this morning announced an agreement with Adobe to provide "cross-device audience measurement … Read the whole story
- COMMENTARY
VOD and OTT services looking to build a library of high-performance content should devote equal effort to syndicating existing material that has proven itself … Read the whole story
Google hopes to become the first American Internet provider to connect Cuba with the rest of the world by expanding WiFi and broadband access … Read the whole story
- COMMENTARY
While this year's Advertising Research Foundation Re!Think conference explored how advertising works, I think it was much more about the measurement process behind the … Read the whole story
Spotify on Monday unveiled Overlay Mobile -- a new initiative that serves as a "welcome back" ad that runs when users reopen the music … Read the whole story
Content is tailored for each individual platform, and marketers can also use this content for distribution across their platforms -- mobile sites, apps and … Read the whole story
Online blogging and publishing platform Medium is spinning off Matter, its online magazine focused on science issues, as an independent "incubator" company. The company … Read the whole story
Apple may have a smaller-screen iPhone coming soon, but the trend -- based on the amount of people using their phones for video streaming … Read the whole story
After last year's ratings blowout, this year's March Madness tournament has seen a decline in viewership. Many marketers are expecting a large increase in … Read the whole story
In a drive to make the digital video marketplace more transparent, AppNexus on Tuesday announced it is expanding its video-buying product capability and adding … Read the whole story
A Los Angeles Federal Judge has dismissed several trademark claims made by Lions Gate Entertainment against Havas Worldwide and client Ameritrade related to an … Read the whole story
A deal between Adobe and Conductor that the companies plan to announce Tuesday allows advertisers to measure organic marketing campaigns that include content running … Read the whole story
Freedom Communications will ask the judge today to approve Digital First Media as the successful bidder. Digital bid $45M, less than Tribune Publishing's $56M … Read the whole story
The Authors Guild is pressing the Supreme Court to review a decision that cleared Google of infringing copyright by digitizing books and displaying excerpts … Read the whole story
Despite the U.S. Department of Justice's warnings of a suit, Tribune Publishing announced Thursday that it won the auction to acquire the assets of … Read the whole story
