Total TV-video consumption grew in the fourth quarter of 2015 by just under 1%. These results -- from Nielsen data and estimates from Pivotal … Read the whole story
The Interactive Advertising Bureau (IAB) on Thursday released a calculator tool for advertisers, agencies and publishers that analyzes programmatic tech costs. Read the whole story
A Google strategist during a public webcast revealed the top three factors the search engine considers when returning results to search queries. Until now … Read the whole story
The average home has 10-12 devices, not including linear TV -- which has made measuring and monitoring what people watch infinitely more difficult compared … Read the whole story
In today's competitive marketplace, agencies need to prove their worth. That seemed to be the core message delivered by agency executives discussing last year's … Read the whole story
TiVo stock soared over 23% on Thursday after a report that it is in talks to acquired by TV programming guide product company Rovi. … Read the whole story
Netflix has announced that it is launching an update to its mobile app that will allow users to control how they consume data by … Read the whole story
High-value users, or those users who have generated in-app revenue in the last 30 days, engage four times more than their average counterparts, operating … Read the whole story
A little over one month after Evan Adlman joined Conde Nast to lead its programmatic push, the high-end magazine publisher has unveiled a suite … Read the whole story
In his new position Cahill is tasked with overseeing all of the agency's North America media disciplines. He will also serve as New York … Read the whole story
From April 2015 through February 2016, YouTube site visitors have spent 485% more time watching candidate- and issue-related videos, with nearly 50% of that … Read the whole story
If you're hungry to hear updates on the 2016 presidential election, now all you have to do is ask. "The Washington Post" is producing … Read the whole story
With its turnaround gaining momentum, Target executives don't miss many opportunities to remind observers that wellness -- especially regarding food and groceries -- is … Read the whole story
France's data protection regulators are fining Google $112,000 for failing to broadly censor its search engine in response to Europeans' requests to delete information … Read the whole story
TV's future long-term consumers, including Millennials, may be just delaying their purchase in buying full-price pay TV services in favor of broadband-only services -- … Read the whole story
"The good news is that Millennials are internalizing the message that saving is important, but they still need help creating habits that stick," says … Read the whole story
Do you remember the brilliant baptism scene at the end of "The Godfather"? "Do you renounce Satan?" the priest asks Michael from within the … Read the whole story
Earlier this week someone wrote an opinion column suggesting that marketers might want to figure out how to "monetize" dark social. Which of course … Read the whole story
What does simplicity look like? We could argue all day, but maybe we could agree on some basics. Advertisers might be happy if they … Read the whole story