In what appears to be an ongoing battle of attrition, cable networks lost about 2.5% of their subscribers in new universe estimates released by … Read the whole story
Microsoft has been exploring the possibility of financially backing the private-equity firms considering the purchase of Yahoo's core businesses -- search features, news Web … Read the whole story
While the U.S. advertising market is poised for a good year due to digital media, political advertising, and the Rio Summer Olympics, some media … Read the whole story
The IAB Technology Laboratory today released a new, two-part Augmented Reality solution for publishers to persuade users to stop deploying ad blockers. First, the … Read the whole story
Judge Alan M. Ahart awarded sanctions and related expense s against the firm -- Landau Gottfried & Berger -- totaling nearly $308,000 for various … Read the whole story
In an appearance on CNBC's "Mad Money," CEO Emanuel Chirico said, "We have some tremendous marketing campaigns around the brand and the product is … Read the whole story
Overall, SUVs now account for approximately 60% of all Buick sales, up from 34% prior to the introduction of the Enclave in 2007. Starting … Read the whole story
"Glamour" and Facebook have announced a partnership to launch a project that brings attention to issues important to young women. The partnership will feature … Read the whole story
To keep young users' attention, Snapchat is buying emoji maker Bitstrips. The social giant is paying around $100 million for the Toronto-based company, sources … Read the whole story
MediaPost awarded its inaugural automotive marketing awards last week at the New York International Auto Show, including the first-of-its-kind experiential award, which went to … Read the whole story
Social media companies lead in DMARC adoption, with more than half of the companies analyzed by Return Path incorporating some level of protections against … Read the whole story
Ad blocking really is the first time consumers ever had a voice about their web experience, says The Washington Post's Jeff Burkett during a … Read the whole story
"Eight years ago, the app store was just being invented," says Chieh Huang, co-founder and CEO of Boxed. "The most powerful thing for your … Read the whole story
AppNexus and Le Figaro Group have announced a partnership that lets the French publisher use the AppNexus Publisher Suite -- including its publisher ad … Read the whole story
Amidst cries that email is dead, a new report from marketing technology company Adestra suggests that teens and Millennials actually prefer communicating with brands … Read the whole story
Piqora's strength resides in technology that supports Pinterest, which many call an image search engine that provides visual inspiration for campaigns. Olapic already had … Read the whole story
A federal judge in Illinois has ruled that online video distributor FilmOn is not entitled to a compulsory cable license. Read the whole story
Netflix stunned the industry today with its admission that for more than five years, it has secretly slowed down videos streamed through AT&T and … Read the whole story
Reading down the list of the top 200 mobile apps underscores the power of great editing. The top apps -- Snapchat, Messenger, Instagram, Pandora, … Read the whole story