For five networks -- CBS, TNT, TBS, truTV and CBS Sports Network -- national TV advertising took in $755.8 million for the NCAA, versus … Read the whole story
It looks as if the reality television series sometimes known as the GOP presidential debates has been canceled. The Republican front-runner, having successfully manipulated … Read the whole story
The use of emojis in mobile and email marketing messages has increased 775% year-over-year, according to a recent report by Appboy. Emojis appeal to … Read the whole story
Google announced Monday that it will redesign the AdWords interface to support changes in consumer search behavior and the shift to mobile screens. It's … Read the whole story
There are weeks that I am proud and optimistic about our industry (looking at you, Walton Isaacson and your #turnignorancearound campaign), and there are … Read the whole story
Time Inc. is launching a new digital media strategy and services, called Harpoon. It's part of the publisher's MNI Target Media Inc. division, which … Read the whole story
Pandora, which has had a rocky time under the helm of Brian McAndrews, this morning said he is leaving and will be replaced by … Read the whole story
The vast majority of marketers still fail to strategically integrate mobile into their marketing mix, according to Forrester. Only 27% of marketers surveyed said … Read the whole story
Beginning April 5, pay cable TV network group Starz will rebrand with a new marketing and messaging look, unifying its Starz and Encore channels. … Read the whole story
Richard Beckman is leaving Vice Media after nearly one year with company. Beckman joined Vice Media last May as the company's first Chief Revenue … Read the whole story
Challenges in display viewability, fraud, ad blocking, transparency, and complex programmatic media buying are leading marketers to lean on content for multichannel campaigns, some … Read the whole story
Games also dominated app installs, with 10.5 apps downloaded on average per active iPhone in the US. Photo and video followed with 3.4 downloads … Read the whole story
Programmatic ad company Varick Media Management (VMM) announced Monday that it partnered with digital radio ad tech firm AdsWizz -- meaning AdsWizz will supply … Read the whole story
In a world where consumers expect a relevant, personalized experience on every device they use, niche ad networks might hit the mark in a … Read the whole story
Viscira's 2015 revenues were $17 million, according to the holding company which also asserted that Viscira's client roster includes 17 of the world's top … Read the whole story
In a victory for Facebook, a federal judge has dismissed a consumer's lawsuit accusing the company of violating an anti-spam law by sending unwanted … Read the whole story