Although pay TV homes are shrinking, TV viewing continues to climb. Live TV viewing rose 7% in fourth-quarter 2015 to 1,004 hours of TV … Read the whole story
WPP and J. Walter Thompson argued in new court filings in the JWT sex harassment case that comments made by former agency CEO Gustavo … Read the whole story
Mirroring more traditional TV spots, Instagram recently began letting brands run ads up to 60 seconds in length. Previously, the Facebook unit had capped … Read the whole story
AOL launched two new video ad units for publishers on Tuesday, an expansion to its ONE by AOL: Publishers platform that launched in January. … Read the whole story
Crown Media's two Hallmark cable channels are emphasizing their focus on holidays all year long and the family-friendly attributes of their programming in their … Read the whole story
Cablevision Media Sales will expand the reach of its data analytics tools nationally -- beyond the New York-area market -- in a deal with … Read the whole story
After the deal is completed, Darwin -- a performance marketing agency based in Shaghai -- will be integrated with Dentsu's iProspect, which combined will … Read the whole story
A majority of small business owners who leverage email marketing say it is essential to growing their business, reports a new study by email … Read the whole story
Near-field communication (NFC) powers most forms of mobile payments, an industry that has exploded in recent years. The NFC market is growing in lockstep … Read the whole story
Cantor, the former CEO of Interpublic's Lowe New York, joined Red Peak nine months ago as president. She is credited with leading Red Peak … Read the whole story
Google on Wednesday made a new mobile ad format available to all original equipment manufacturer automotive advertisers in the U.S. The ads recreate a … Read the whole story
Invoca on Wednesday announced a $30 million Series D funding round, bringing the company's total funding to $60 million. Read the whole story
A lack of resources, strategy and budget constrains are the largest hurdles facing content marketers today, suggests a recent study by Ascend2. Read the whole story
A trial judge correctly ruled that FilmOn is entitled to a cable license, even though it transmits programs over the Web, the company says … Read the whole story
If you add up the sum total of everything written about Millennials, you come to a possible conclusion that there's a war on media … Read the whole story
Evan Adlman, recently hired to head up programmatic advertising at Cond Nast, asserts its iconic brands and first-party data on consumers give it a … Read the whole story
AT&T has launched a new initiative that could help the company combat cord-cutting. As of May 23, the company will start offering home broadband … Read the whole story