January 25, 2023
Friday, April 22, 2016
Heading into the upfront advertising market, traditional TV audience erosion continues. One of the main reasons for stemming the deline is much higher audiences … Read the whole story
- COMMENTARY
At first, I shied away from watching "Confirmation," the HBO docudrama about the 1991 Anita Hill-Clarence Thomas Supreme Court hearings. For the real thing, … Read the whole story
Are American taxpayers regressing to analog media? At least as far as tax preparation is concerned? That would seem to be the case based … Read the whole story
- COMMENTARY
The "opening" up of the television set-top is getting a lot of attention these days. The Federal Communications Commission has called for pay TV … Read the whole story
In 2015, the U.S. interactive ad revenue reached $59.6 billion in 2015, up 20% compared with 2014, according to the IAB/PwC Internet Advertising Revenue … Read the whole story
- COMMENTARY
I think that social media (instead of display advertising) does a better job of enabling candidates to "react" quickly to changing campaign momentum. Read the whole story
Search advertising still holds the largest market share, despite only seeing 8% growth to $20.5 billion in the U.S. in 2015. The IAB report … Read the whole story
- COMMENTARY
Charter is "ready and willing" to penalize cord-cutters, should its acquisition of Time Warner Cable and Bright House Networks go through, merger opponent Dish … Read the whole story
Alphabet and Microsoft reported earnings Thursday, with each providing their own perspective of positive news. Advertising revenue from Google in the first quarter of … Read the whole story
- COMMENTARY
As if the newspaper business didn't have enough trouble already, the position of "newspaper reporter" has been named the single worst job in the … Read the whole story
Viewers will see only five ads per episode of an 10-episode original Crackle TV series. This would be far less than the estimated 300 … Read the whole story
MTV announced an ambitious slate of new shows and specials and a slew of development deals with high-profile producers. It's the cabler's bid to … Read the whole story
Trying to keep up with Facebook's Instant Articles initiative, Google is expanding its Accelerated Mobile Pages (AMP) project to Google News on Android, iOS, … Read the whole story
A broad array of industry organizations is asking the FCC for two more months to respond to a privacy proposal that would restrict Internet … Read the whole story
The two named plaintiffs in the suit are Robyn Kuntzmann of Multnomah County, Oregon and Linda Bunch, of Atlantic County, NJ, both of whom … Read the whole story
Music streaming service Spotify was tapped by Billboard magazine to be the brand's exclusive streaming partner in 2016. The partnership will include several new … Read the whole story
The papers were sold to a local group of investors called Birdland Acquisition LLC. According to an article from Berkshire Eagle announcing the sale, … Read the whole story
Darren Herman, Mozilla's former VP of content services, is launching a new holding company that aims to take on advertising stalwarts like WPP and Omnicom. The … Read the whole story
Tribune Publishing is testing some software from SolidOpinion.com, which monetizes the comment sections of its online publications. “Readers can earn points, which can be … Read the whole story
Brands, as they usually do, tried to join the conversation about Prince online with mostly-purple-clad homages. That's challenging in the best of times—and doubly … Read the whole story
