Prices in the national TV advertising marketplace appeared to be firming up along with tightening scatter market conditions heading into 2016-17 upfront negotiations. The … Read the whole story
Trustworthy Accountability Group (TAG) on Monday announced that it's ready to implement its "Certified Against Fraud" initiative, and that more than 30 ad-tech firms … Read the whole story
You know what? Let's do have a trial by media. Definitely -- so we can watch in astonishment as the corporate defendant demonstrates its … Read the whole story
While other traditional media have their ups and downs, outdoor advertising has enjoyed slow but steady growth for the better part of a decade, … Read the whole story
For next season, the network will have two new shows -- three if you count "Supergirl" moving from CBS. The network also announced at … Read the whole story
Fox Television Network and the Fox News Channel run the most commercials time per hour among the respective broadcast and cable network categories. Read the whole story
Instead of traditional commercials, the two companies created a half-hour psychological thriller called "Lifeline" starring X-Men's Olivia Munn, Joan Chen and Chinese pop sensation … Read the whole story
Leveraging natural language processing and artificial intelligence, Israeli-based startup Twiggle has interconnected bits of information from people, places and things so the technology can … Read the whole story
Global pay TV revenues -- which include subscription fees, pay-per-view movies and TV episodes -- will see slower growth in the next five years, … Read the whole story
Time Inc.'s EVP Evelyn Webster is changing the structure of 17 titles. Today, she announced the creation of two new category groups: Fashion & … Read the whole story
Chanel, Deckers, Tiffany, Louis Vuitton, Gucci, and Coach were the most common parties to "win relinquishment of a domain name" in cybersquatting cases this … Read the whole story
Nearly three-quarters of U.S. consumers have used a shared, collaborative or on-demand online service, per Pew. However, consumers still appear to be in the … Read the whole story
Of all the art forms, few have the power to stir strong emotions as music. And few have had such an easy and fruitful … Read the whole story
And you thought prime time meant some vague references, such as programming running between say 8 p.m. to 11 p.m. So 2015! In her … Read the whole story