by Steve McClellan
Described as a first, the Publicis-Tencent alliance involves all of Tencent's platforms and all of Publicis' major units -- Publicis Media, Publicis Communications and … Read the whole story
by Chase Martin
Intelligent lighting systems are coming to retail and opening up potential new opportunities for consumer engagement and value propositions. Following the long-used geofencing and … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Last spring, when Facebook's Instant Stories came to this world, I considered the possibility of salvation. If publishers were to cede distribution to Facebook, … Read the whole story
by Sarah Mahoney
Co-CEO John Mackey says Whole Foods is continuing to use produce as the main differentiator at 365. "We've doubled down on that, and it … Read the whole story
by Larissa Faw
KBS will oversee brand strategy and creative marketing, as well as digital media planning and buying through KBS' media agency The Media Kitchen. The … Read the whole story
by Wayne Friedman
Just before NBC Sports Group's big Rio Olympics push in August, the sports cable network is touting one of its major July sports programming … Read the whole story
by Tanya Gazdik
It's a partnership you might not have seen coming: Ruby Tuesday is set to open a series of Tesla Supercharger Stations. The first station … Read the whole story
by Tanya Gazdik
"At the core, the campaign speaks to passion -- a universal mindset that is relevant to various audiences, including Generations X and Y," Cadillac's … Read the whole story
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by Gavin O'Malley
Apple is reportedly in talks to buy Jay Z's music-streaming service Tidal. Swedish company Aspiro sold Tidal to the Brooklyn-born music mogul for $56 … Read the whole story
by Karlene Lukovitz
The plan is to have them compete in the Stihl Timbersports U.S. Pro & Collegiate Championships, known as "the Olympics of timbersports." Competitions include … Read the whole story
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by Ben Frederick
Only 1.13% of apps downloaded use a pay-per-download model, according to Juniper Research. Now, in-app purchases, advertising or freemium models support almost the entire … Read the whole story
by Wendy Davis
Facebook says its entitled to dismissal of a potential class-action accusing the company of violating an Illinois privacy law by compiling a database of … Read the whole story
by Sara Guaglione
IBT Media announced "a corporate restructuring" yesterday afternoon, followed by a huge round of layoffs of roughly 30-40 employees at International Business Times. Read the whole story
by Laurie Sullivan
Harper Business has acquired the world English rights to Microsoft CEO Satya Nadella's first book, "Hit Refresh," which is scheduled to hit shelves in … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
In his excellent new book, "The Inevitable," Kevin Kelly describes 12 technological forces that are shaping our future and which we'd be wise to … Read the whole story