January 25, 2023
Monday, July 18, 2016
The Association of National Advertisers is poised to release an "extensive set of recommendations designed to address non-transparent business practices" in the U.S. media-buying … Read the whole story
Investment dollars continue to flow toward the Internet of Things and this time from the U.S. government. The White House just announced a $400 … Read the whole story
Mobile will replace "fixed devices," including desktop, as the dominant platform for accessing online video, according to a new forecast released this morning by … Read the whole story
Total TV time per day -- both live and time-shifted viewing -- in fourth-quarter 2015/first-quarter 2016 dropped only three minutes from the same period … Read the whole story
IPG Mediabrands has raided long-time Omnicom exec Leigh Terry as CEO of Mediabrands Asia Pacific. Terry, who reports to Global CEO Henry Tajer, most … Read the whole story
- COMMENTARY
On behalf of VH1 and the entire Viacom family of companies, permit me to express my concerns over the recent program-standards snafu. It seems … Read the whole story
This story begins with Frank Zazza asking if I want a lift. Normally, that might not seem like an unusual offer, but seeing as … Read the whole story
Horizon Media has outgrown its digs. The media agency is expanding its footprint in its New York office to encompass 362,000 square feet across … Read the whole story
Dentsu Aegis Network has acquired Taiwan-based digital marketing agency WIS Performance Media as the agency looks to build out its performance marketing services. Read the whole story
For Facebook, the change is part of a bold effort to establish Messenger as a communication hub of Facebook-like proportions. Already, Messenger boasts more … Read the whole story
Since the week leading into the big Memorial Day weekend, movie studios have spent 13% more in national TV advertising versus a year ago … Read the whole story
Google has released its Global State of Play report for video with data showing the seriousness of ad fraud and viewability challenges. The rates … Read the whole story
Millions across the country use their phones to hunt for Pikachu and pals -- characters in the Pokemon Go game. SurveyMonkey estimates the virtual … Read the whole story
Emails celebrating customer milestones like anniversaries or birthdays drive a large share of email-based revenue, according to a recent study. Read the whole story
- COMMENTARY
Perhaps I'm not the right audience for these new Ashley Madison commercials, since I hold the (judgy, puritanical, overly binary?) belief that committed relationships … Read the whole story
- COMMENTARY
Over the past week, while everyone I knew wandered the streets playing Pokemon Go looking like a horde of hip zombies, I spent quality … Read the whole story
