The industry's Trustworthy Accountability Group said today it has accepted 100 companies -- including Google, Facebook, WPP and Omnicom Media Group -- into its … Read the whole story

Standard Media Index is introducing a new modeling technique that will give the ad industry full market transparency of the national TV advertising marketplace. … Read the whole story

Mondelez, whose brands include Nabisco, Oreo, Chips Ahoy!, Cadbury, Belvita, and Dentyne, says the partnership will center around new ad formats on new screens, … Read the whole story

With a remit to expand adoption of viewability, verification and anti-piracy best practices in international markets, Montgomery will work with GroupM's community of digital … Read the whole story

Longtime Discovery Communications senior advertising executive Joe Abruzzese is retiring. Ben Price, EVP of national ad sales, has been promoted to president of advertising … Read the whole story

Consumers' negative outlook regardless of the outcome "will absolutely impact retailers and CPG manufacturers, as they brace for a tightening of the purse strings." Read the whole story

While the top 20 list includes many consumer brands, this year's list also includes some new brands that are true B2B plays, Brand Keys' … Read the whole story

"The Guardian" will cut its weekly media coverage in print from two pages to one, the company announced, following reports that Guardian Media Group … Read the whole story

Historic artworks are about to meet new technologies, thanks to Google. Artificial intelligence and virtual reality features just added to an Android and iOS … Read the whole story