NBCUniversal has completed its prime-time upfront negotiations, posting a strong 12.5% increase in the cost per thousand viewers -- the last of the major … Read the whole story
I read a story this week about a PR agency that plans to appoint three CEOs. I was ruminating on the wisdom of that … Read the whole story
Dentsu Aegis' Carat, GroupM's MediaCom and Publicis' Zenith ranked as the top three media shops clients are most likely to work with if they … Read the whole story
Make no mistake: Tuesday night's cavalcade of stars at the Democratic Convention was a home run, in contrast to the comparatively lifeless Republican Convention … Read the whole story
The blockbuster sale of Yahoo's core assets to Verizon Communications, announced on Monday, could generate deep shifts on the global advertising industry's playing field. … Read the whole story
Watching Michelle Obama's transcendent speech on the opening night of the Democratic National Convention, I thought about the First Lady's recent appearance on the … Read the whole story
IPG Mediabrands has once again restructured its Initiative media services division, naming Mat Baxter global CEO, replacing Jim Elms who becomes Chairman of Initiative … Read the whole story
If companies could vote on Verizon's decision to acquire Yahoo's core assets, those supporting the back-end pipes that run ads, video and content across … Read the whole story
Higher rates -- offset by audience ratings declines -- pushed total advertising revenue up 2.9% for the period. Many TV network executives have said … Read the whole story
Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spending, according to a report released Wednesday. Read the whole story
The Omnicom Group branding agency, in partnership with Facebook, New York Stock Exchange and ReadySetRocket, has launched a new annual report about what it … Read the whole story
Despite aggressively buying smaller publishing companies in the last year, Gannett today reported lower second-quarter net income compared to a year ago. However, Gannett's … Read the whole story
Ever wonder what the most popular pricing model is for ad buyers in Turkey? Or what the most popular type of vendor prevails in … Read the whole story
Mobile wallets pushed SMS/text messaging in the top four channels for sales and offers millennials prefer, alongside email, Webcsites and apps. Most consumers (54%) … Read the whole story
Siding against Yahoo, a federal judge in Illinois has rejected the company's bid to throw out a class-action lawsuit accusing it of sending unsolicited … Read the whole story
Smart home products have to create new value if they are to be adopted. That's the conclusion of a new study on various aspects … Read the whole story