Dentsu Aegis this morning said it has acquired a majority stake in Merkle Group, one of the largest and fastest-growing performance marketing agencies in … Read the whole story
Two months after the Association of National Advertisers released its controversial agency media-buying "transparency" practices report by K2 Intelligence, most advertisers and agencies remain … Read the whole story
Adidas, Auto Trader, Gatorade, Under Armour and others -- unofficial sponsors of the 2016 Rio Olympics -- have all found ways to capitalize on … Read the whole story
Please forgive me for posting about media -- not about marketing, not about reach, not about engagement, but something more fundamental. Namely: why bother? … Read the whole story
Two Democratic lawmakers are calling on the Federal Communications Commission to address privacy risks posed by interconnected cars. Read the whole story
Apple has reportedly acquired machine learning and artificial intelligence startup Turi for $200 million. Turi has created a software platform for companies to build … Read the whole story
The #TeamRefugees campaign is part of a larger initiative led by UNICEF and other partners to test a new collaborative approach to more effectively … Read the whole story
Email marketing was a powerful source of engagement and fund-raising for President Obama's re-election campaign in 2012, and now both Hillary Clinton and Donald … Read the whole story
Consumers want personalized insights from wearables and at least one major brand is aiming to do just that. Some of that personalized knowledge also … Read the whole story
Some 37 million searchers used the Bing Network -- including 27 million unique searchers who were not reached on Google -- for 103 million … Read the whole story
Apple is following in the footsteps of other tech and automotive companies by offering hackers $200,000 to find iOS and iCloud product flaws and … Read the whole story
"If you don't take care of your oral health, it will affect your performance at school," says David Corr, executive creative director at Publicis. … Read the whole story
A new study that measures the impact of personalization on digital advertising performance finds that consumer engagement with online advertising increases by 3x when … Read the whole story
There is a referendum on gender happening in advertising. Painful as it is, the good news is that lately, progress is occurring at the … Read the whole story
"Self-driving cars are coming but most people don't want one," wrote MediaPost writer Chuck Martin back in March, citing a study of people 15 … Read the whole story