In an effort to put more teeth into its so-called media "transparency" initiatives, the 4As today called on its members to put the association's … Read the whole story
As the proprietor of this feature, I have only two responsibilities -- typing and opening email. Twice a year the latter yields the former … Read the whole story
When it comes to managing their digital campaigns, marketers increasingly face a Hobson's choice. They want greater transparency and access to data about the … Read the whole story
In the time since I heard the first report about Saturday night's bombing in Chelsea, many thoughts have gone through my head. Like most … Read the whole story
Upfront/Newfront presentations continue to be of high value -- in terms of more advertising money and attention, with digital video gaining in particular. Some … Read the whole story
One thing I have never understood: Why do we care so much who wins an Emmy Award (or an Oscar, Grammy or Tony)? Take … Read the whole story
Nielsen now has a schedule to release part of its Total Audience measurement system -- which is intended to be ready for next year's … Read the whole story
Ad click-through-rates (CTR) also showed moderate increases after the format change was introduced. The average increase in click-to-install conversion rate improved by 32%, while … Read the whole story
4KTV content -- which offers around four times more pixels than current HDTV -- it expected to grow to 189 million unique users in … Read the whole story
"Older, consistent subscribers are critical to providers' economics, but the future of pay TV will ultimately be driven by the behavior patterns of today's … Read the whole story
Consumers may research online, but plan to make more holiday purchases in-store, according to Epsilon, signifying the importance of personalizing online and offline communications … Read the whole story
When it comes to experiences involving choices around money, people take more risks in negative situations and less risk in positive ones. New research … Read the whole story
Google is demonstrating a stronger focus on travel data with the launch of the Google Trips travel app, Google Destinations for desktop, and the … Read the whole story
Facebook says a federal appellate court shouldn't revisit its recent ruling that Power Ventures violated a federal hacking law by "scraping" Facebook's site. Read the whole story
The audience segments divide voters based on partisan or issue affinity, with 26 segments such as reluctant Republicans, disaffected Democrats, women swing voters, young … Read the whole story