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by Wendy Davis
The Federal Communications Commission's newly revised plan to enable consumers to watch pay-TV without cable boxes could boost piracy, according to the Association of … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
This past Sunday's Emmy Awards broadcast was the lowest-rated ever. Before that, last year's broadcast was the lowest-rated ever. Next year's broadcast will probably … Read the whole story
by Sara Guaglione
Time Inc. has debuted a dedicated virtual reality platform that will host all VR content for the company's brands, called Life VR. The kicks … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Donald Trump appears to be causing issues for TV stations. As lots of industry observers note, the Republican presidential candidate just began spending some … Read the whole story
by Joe Mandese
Now that the ad industry has come to a consensus that the currency of digital media buying should be based on human, "viewable" impressions, … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
For many years the industry has talked about one-to-one marketing. I've said for year's that's an unrealistic expectation. To target on a one-to-one basis … Read the whole story
by Steve McClellan
Dentsu Aegis Network has acquired OOH specialist C2C Outdoor. With the acquisition, which is being folded into the Posterscope operation, C2C CEO Michael Palatnek … Read the whole story
by Wayne Friedman
Commercial advertising loads per hour continued to rise in August -- up 2.4% -- with total TV commercial impressions up slightly at just under … Read the whole story
by Gavin O'Malley
Twitter is now offering native ads to brand partners running mobile app install campaigns on the Twitter Audience Platform, the social giant is expected … Read the whole story
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by Wayne Friedman
Tom Dooley, the interim CEO of Viacom, who replaced embattled Philippe Dauman --- is departing the company in November. He was considered a candidate … Read the whole story
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by Steve McClellan
A story posted on September 20, "Publicis Groupe May Name CEO Successor By November," misstated CEO Maurice Levy's remarks at a media conference in … Read the whole story
by Sarah Mahoney
Steady gains in the economy and a beefy labor outlook are fueling the gains, and consumers aren't likely to let the Presidential elections dampen … Read the whole story
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by Tobi Elkin
The Trade Desk had a coming-out party of sorts on Wednesday when it went public on the Nasdaq at a price of $28.75 per … Read the whole story
by Sarah Mahoney
Shopping online has given people more control -- and they like it. Some 66% prefer "a self-directed shopping journey." "Retailers' ability to influence that … Read the whole story
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by Laurie Sullivan
Yahoo has announced search retargeting through its Gemini native ad inventory in the United States, allowing advertisers to reach potential customers without first having … Read the whole story
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by Tobi Elkin
While marketers and agencies are committed to leveraging data throughout their businesses, the findings of a new whitepaper indicate that a lack of talent … Read the whole story
by Laurie Sullivan
Heineken has an always-on search strategy, even when buying display ads. Not just the paid ad kind running on Google, Bing and Yahoo, but … Read the whole story