The Federal Communications Commission's newly revised plan to enable consumers to watch pay-TV without cable boxes could boost piracy, according to the Association of … Read the whole story
This past Sunday's Emmy Awards broadcast was the lowest-rated ever. Before that, last year's broadcast was the lowest-rated ever. Next year's broadcast will probably … Read the whole story
Time Inc. has debuted a dedicated virtual reality platform that will host all VR content for the company's brands, called Life VR. The kicks … Read the whole story
Donald Trump appears to be causing issues for TV stations. As lots of industry observers note, the Republican presidential candidate just began spending some … Read the whole story
Now that the ad industry has come to a consensus that the currency of digital media buying should be based on human, "viewable" impressions, … Read the whole story
For many years the industry has talked about one-to-one marketing. I've said for year's that's an unrealistic expectation. To target on a one-to-one basis … Read the whole story
Dentsu Aegis Network has acquired OOH specialist C2C Outdoor. With the acquisition, which is being folded into the Posterscope operation, C2C CEO Michael Palatnek … Read the whole story
Commercial advertising loads per hour continued to rise in August -- up 2.4% -- with total TV commercial impressions up slightly at just under … Read the whole story
Twitter is now offering native ads to brand partners running mobile app install campaigns on the Twitter Audience Platform, the social giant is expected … Read the whole story
Tom Dooley, the interim CEO of Viacom, who replaced embattled Philippe Dauman --- is departing the company in November. He was considered a candidate … Read the whole story
A story posted on September 20, "Publicis Groupe May Name CEO Successor By November," misstated CEO Maurice Levy's remarks at a media conference in … Read the whole story
Steady gains in the economy and a beefy labor outlook are fueling the gains, and consumers aren't likely to let the Presidential elections dampen … Read the whole story
The Trade Desk had a coming-out party of sorts on Wednesday when it went public on the Nasdaq at a price of $28.75 per … Read the whole story
Shopping online has given people more control -- and they like it. Some 66% prefer "a self-directed shopping journey." "Retailers' ability to influence that … Read the whole story
Yahoo has announced search retargeting through its Gemini native ad inventory in the United States, allowing advertisers to reach potential customers without first having … Read the whole story
While marketers and agencies are committed to leveraging data throughout their businesses, the findings of a new whitepaper indicate that a lack of talent … Read the whole story
Heineken has an always-on search strategy, even when buying display ads. Not just the paid ad kind running on Google, Bing and Yahoo, but … Read the whole story