The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That's among the … Read the whole story
The UK holding company has made an investment in LNEI, a leading French media group with stakes in such well-known publications as "Le Monde" … Read the whole story
At last count, next week's navel-gazing Advertising Fest in New York consists of 126,543 ways to kill an hour of your time listening to … Read the whole story
The need for greater transparency and accountability hit the advertising industry Friday after Facebook confessed that it miscalculated how long site visitors watch video … Read the whole story
Yahoo says a "state-sponsored actor" was behind a massive data breach that resulted in half a billion compromised accounts. Read the whole story
Horizon will be responsible for media planning and activation across all channels in the U.S., including TV, radio, digital, print, and out-of-home. The shop … Read the whole story
Arthur Sadoun, CEO Publicis Communications, continues to put his stamp on the newly minted group with the creation of new executive roles that affect … Read the whole story
For the three-week period before and around the start of the new TV season, networks spent -- and/or placed promotional announcements -- valued at … Read the whole story
Marking its fourth such acquisition in about a year, Apple has acquired machine-learning startup Tuplejump. Financial terms of the deal were not disclosed. Read the whole story
Second-hand stores are also a big destination for costume shoppers, and a new survey from Savers says that surprisingly, it's the 35 to 44 … Read the whole story
A new Forrester report projects that the market for tools for managing Big Data will grow by double-digit rates. Read the whole story
The Google Store has been ramping up its presence on Twitter to prepare for another hardware launch, with stronger signals that the Mountain View, … Read the whole story
In the first half of 2016 there were 30 venture capital-backed advertising, marketing, and sales initial public offerings (IPOs) or mergers and acquisitions, including … Read the whole story
When it comes to using augmented reality, executives see opportunities for brand experiences, but also say the medium creates new questions around privacy and … Read the whole story
"Based on historical data on major crises we've tracked for nearly 10 years, some brands may take much longer than others to recover," says … Read the whole story
Discovery Communications' networks says new skinny bundles are not a threat to its business, offering protection from pay TV providers. And long term, its … Read the whole story
TV viewing on Internet-connected devices among 18-49 viewers was up nearly 60% in August versus a year ago, now accounting for 8% of total … Read the whole story
Whether its users like it or not, Instagram has gotten very cozy with Madison Avenue and the broader business community. In the past six … Read the whole story