ORLANDO -- Characterizing marketers' business results as "sluggish" and "negative," Association of National Advertisers President and CEO Bob Liodice kicked off the association's annual … Read the whole story
I remember when the upstart Fox News Channel started to challenge CNN in the ratings. It was the late 1990s, and I was in … Read the whole story
In the months since media-buying "transparency" has become a flashpoint between advertisers and agencies, half of all clients say there has been no communication … Read the whole story
Google is starting up a new cost-conscious TV service -- a "skinny" bundle of TV networks, called "Unplugged." CBS is one of the first … Read the whole story
Publicis' organic revenue growth was 1.9% for the first nine months of 2016. Exchange rates impacted revenue negatively by about $49.37 million, or 1.9% … Read the whole story
Avon has not had an incumbent for offline media in North America in a number of years. The beauty brand became a private company, … Read the whole story
The industry has not seen the full fallout from Facebook's misattributing viewing metrics, says Publicis Media Exchange CEO Dave Penski. It will impact client … Read the whole story
George Musi, svp and head of analytics and insights at the Publicis Groupe agency, told attendees at a MediaPost event Wednesday that the industry … Read the whole story
The New York Times Company has appointed Arthur Gregg Sulzberger, the 36-year-old son of the newspaper's chairman and publisher, as its deputy publisher. Read the whole story
'WSJ' blames a "volatile" ad environment to company-wide changes in pay, health costs and possible staff count. Read the whole story
adMarketplace announced on Wednesday the addition of several new partners to help advertisers find consumers seeking information, products and services outside of traditional search … Read the whole story
Brent Anderson, Chief Creative Officer of TBWA\Chiat\Day Los Angeles, will be moving to TBWA\Media Arts Lab as Chief Creative Officer, leading the creative vision … Read the whole story
Twitter has fired Greg Gopman, head of its burgeoning virtual reality efforts, after less than a week on the job. Twitter apparently reconsidered the … Read the whole story
Total TV consumption -- looking at viewers 2+ -- is up 2.2%, according to Nielsen live program-plus-same day measures. By comparison, the NFL games … Read the whole story
Google has offered a survey product since 2012, but the latest version announced Wednesday integrates with its Analytics 360 Suite and allows marketers to … Read the whole story
Various Trumps may have dragged brands like Skittles and Tic Tac into the presidential politics, but Dove is diving in on purpose. The beauty … Read the whole story
The ad industry is stepping up its fight against proposed privacy rules that would restrict broadband providers' ability to use data about subscribers' Web … Read the whole story