January 25, 2023
Wednesday, October 26, 2016
Streaming of TV and video content continues to rise. While conventional TV sets continue to dominate the way consumers view it, digital devices -- … Read the whole story
- COMMENTARY
The FCC is considering a proposal to ban broadband providers from forcing people to sign mandatory arbitration clauses as a condition of receiving service. Read the whole story
Roku will become the first streaming platform to enable syndicated measurement of video advertising through a comScore platform. Building third-party measurement directly into the … Read the whole story
COMMENTARYAnheuser-Busch has found a use for the self-driving truck. The brewery just shipped 52,000 cans of Budweiser on a self-driving truck, which drove itself … Read the whole story
A recent decision by a federal appellate court will "greatly limit the government's ability to police unfair and deceptive practices," Senator Richard Blumenthal argues. Read the whole story
Christmas - and new MacBooks - are coming in the nick of time for Apple, which yesterday revealed that it had a quarterly sales … Read the whole story
The Video Advertising Bureau says people who access video-on-demand through pay TV providers watch 50% more of any given 30-minute prime-time program than live … Read the whole story
- COMMENTARY
Demand-side platforms are coming to the table with real budget for programmatic TV. A proposed merger of AT&T and Time Warner could only help … Read the whole story
During its fiscal fourth quarter, the tech giant saw net income fall 19% to $9 billion, year-over year, and revenue fall 9% to $46.9 … Read the whole story
A recent large-scale series of cyber attacks brought down multiple major websites in the U.S. and now the Department of Homeland Security (DHS) acknowledges … Read the whole story
Halloween is a week away, but don't be surprised if you start seeing Black Friday advertisements in your Inbox sooner rather than later. Read the whole story
Nielsen posted weaker-than-expected quarterly business due to lower revenues from its retail/marketing services business -- and that hurts its stock price. Nielsen's "Buy" business … Read the whole story
The research, from J. Walter Thompson and Forethought, found that brand advertising is perceived as 32% less relevant, 29% less entertaining and 27% less … Read the whole story
An increasing number of local searches on Google Maps are turning up the volume of search ads serving on the property. Efforts have resulted … Read the whole story
On the heels of its big announcement to buy Time Warner, AT&T has noted that the planned DirecTV Now, an Internet-delivered service of linear … Read the whole story
In North America, Havas reported an organic revenue decline of 1.2% for the third quarter, with organic revenue flat for the first nine months. … Read the whole story
AdTheorent, a provider of data-based predictive tools, used a new ad unit to survey voter sentiment after the third presidential debate. The unit layers … Read the whole story
The CW ordered a new reality series from Tough Mudder, the name for the the popular games in which competitive teams slog through a … Read the whole story
With advertising revenue stifled by ad blockers, email marketing offers an opportunity for publishers to continue monetizing their readers while building a better relationship … Read the whole story
