Snapchat parent Snap Inc. has reportedly filed for its initial public offering. Expected as early as March 2017, the social darling is hoping to … Read the whole story
You know I love to ask "why"? And last Tuesday provided me with the mother of all "whys." I know there will be a … Read the whole story
Two major organizations in the U.S. are teaming up to create a system to manage the increasing number of devices in the sky and … Read the whole story
Please join the editors of MediaPost in congratulating our 2016 winners. Go to our awards site for details on our AOY publishing and event … Read the whole story
The Online Trust Alliance wants to address the boycott of advertising by consumers running ad blocking, so it's calling on ad industry executives to … Read the whole story
Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early … Read the whole story
Spotify has been ramping up its ad sales effort and has doubled its revenues in each of the last two years. The company told … Read the whole story
The agency will oversee all aspects of MTV and MTV2 media planning and buying. The award comes amidst a number of changes at the … Read the whole story
Taking aim at counterfeiters, Amazon has filed two lawsuits against retailers that allegedly sell knockoffs through Amazon's platform. Read the whole story
Pay TV subscribers have made some bigger changes recently -- including cord-cutting, with more alterations apparently to come. When asked in a survey about … Read the whole story
Last week agency Chief Communications Officer Erin Johnson charged that JWT's retaliatory behavior had "escalated" since her return to work earlier this month after … Read the whole story
Looking at a 12-month trailing period, Trump posted a $4.96 billion in earned media --- By comparison, Clinton was at $3.24 billion. The bombastic … Read the whole story
Ranked by the success rate of both new business generation and pitch defenses, UM outscored its nearest competitor by 11 points to earn the … Read the whole story
"There could be an advantage to distancing from a controversial topic," Landor's Matt Gordon tells "Marketing Daily." "I'm guessing they also see some consumers … Read the whole story
iOS email unsubscribes have increased 75% since the release of Apple's latest operating system, according to data released Monday. Read the whole story
For broadcast networks, Fox helped drive the overall improvement with more World Series games (and higher-rated programming) in the month -- up 66% for … Read the whole story
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time bidding) standard that include new ad portfolio, video placement, header bidding, and … Read the whole story
Optical retailer National Vision is naming Mediavest I Spark as agency of record for America's Best Contacts & Eyeglasses and Eyeglass World across the … Read the whole story
Microsoft has been enrolling key agencies, technology partners and small and medium-sized businesses in its Bing Ads Partner Program, and Tuesday announced the global … Read the whole story