Alan Wexler will head the entity, which combines SapientNitro with Razorfish, two of the holding company's powerhouse digital agencies. Shannon Denton, who has been … Read the whole story
Mozilla today launched a new mobile browser, Firefox Focus, that blocks third-party trackers by default. Read the whole story
After recently announcing its plans to develop IoT security guidelines, the U.S. Department of Homeland Security (DHS) just released its Strategic Principles for Securing … Read the whole story
While I am trying to be an adult about this and stop whining about The Donald as our next president, the New York Times … Read the whole story
Groups including the Electronic Frontier Foundation and Public Knowledge, as well as industry associations like the Internet Commerce Coalition, want an appellate court to … Read the whole story
GRP. CPM. CPA. DSP. DMP. That is how we talk to each other. That is how we talk to our clients. That is a … Read the whole story
Digital is a big part of the progress, and while it still lags far behind Amazon, its investments, including the recent purchase of Jet.com, … Read the whole story
The VAB estimates that 71% of marketers are willing to pay higher cost-per-thousand prices (CPMs) with addressable ads -- which can span live and … Read the whole story
This is the first time that the WPP shop has added digital chores to its ongoing scope of work for Lux, one of Unilever's … Read the whole story
Only one-third of marketers participating in study released by the Mobile Marketing Association (MMA) this week said they use multi-touch attribution tools today, which … Read the whole story
Traditional linear and pay TV viewing has remained basically stable for the most part with older viewers, but less so with younger ones. Read the whole story
Cloud services in 2017 will become the support system -- the backbone -- for everything from advertising to services that companies will deliver on … Read the whole story
Expected to launch early next year, the forthcoming feature should make it easier for users to ask for -- and offer -- help following … Read the whole story
Tongue planted firmly in cheek, the network has launched a Change.org petition asking POTUS to officially expand weekends, just in time for the start … Read the whole story
Weeks after its employees voted to form a union, Univision announced its plan to lay off nearly 6% of its workforce, or up to … Read the whole story
The firm last conducted a media agency review in 2013. That contest was won by the current incumbent MediaCom, part of WPP's GroupM, which … Read the whole story
Placemedia, a programmatic supply-side platform for TV, said it's teamed up with Rubicon Project, to expand access to programmatic television (PRV) advertising demand. Read the whole story