by Wayne Friedman
Invidi, which provides media companies with addressable TV advertising platforms, will continue operating independently under the three companies' ownership. Read the whole story
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by The Editor
MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story
by Gavin O'Malley
Facing relentless criticism for failing to curb "fake" news, Facebook CEO Mark Zuckerberg is calling for patience and understanding. Facebook plans to make reporting … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In a move that bodes poorly for net neutrality, President-elect Donald Trump named two outspoken opponents of regulation to the transition team. Read the whole story
by Wayne Friedman
Independent TV networks showed a sharp rise in national commercial impressions for the month of October. topping a year ago by more than a … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It is Thanksgiving this week, and it is customary to share what you're thankful for. So here goes: Read the whole story
by Sara Guaglione
NBCU's most recent investment in 'BuzzFeed' will fund its production of short-form, cross-platform digital video content for advertisers working with NBCU's content studio. NBCUniversal … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The late lamentable exercise known as the 2016 Presidential election left a number of Americans wondering if there wasn't a better way to run … Read the whole story
by Sarah Mahoney
The increase does not appear to mean that shoppers are spending more, "but that internet-savvy users plan their purchases earlier each year," writes Forrester … Read the whole story
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by Wayne Friedman
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis of advertising campaign data. Publishers can access custom metrics, including reach efficiency. They … Read the whole story
by Wayne Friedman
Though NFL viewership continues to take overall double-digit percentage drops through 11 weekends of the season, national TV advertising spending is down only slightly. Read the whole story
by Wendy Davis
The Federal Trade Commission has finalized a settlement with Warner Bros. over allegations that it failed to adequately disclose payments to influencers who promote … Read the whole story
by Laurie Sullivan
As U.S. shoppers search for products online and U.S. retail marketers continue to ramp up campaigns preparing for the Black Friday and Cyber Monday … Read the whole story
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by Laurie Sullivan
Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and … Read the whole story
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by Laurie Sullivan
The ad industry "totally" lost touch with the heartland of America, according to one executive. Trump's unexpected victory signaled to ad agencies they are … Read the whole story
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by Wendy Davis
Twitter can't be sued for allowing ISIS members to post "hateful rhetoric," a federal judge wrote in an opinion dismissing a lawsuit against the … Read the whole story
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by Jess Nelson
Oracle announced that it has signed an agreement to acquire DNS provider Dyn on Monday for an undisclosed price. Read the whole story