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by Wayne Friedman
Traditional media will see a 6% decline in advertising next year, due to unfavorable comparisons for TV networks and stations in 2016, and poorer-than-expected … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Bot: Are you interested in purchasing a Handi-Douse Kitchen Fire Extinguisher? Consumer: No, I'm interested in operating it. I have a fire in my … Read the whole story
by Steve McClellan
Publicis Groupe is the latest holding company to confirm that one of its operating entities has been subpoenaed by the Department of Justice concerning … Read the whole story
COMMENTARY
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Recently, I caught the tail end, so to speak, of a lavishly produced commercial -- a real holiday showstopper, involving a magical stagecoach, complete … Read the whole story
by Laurie Sullivan
Google Contributor, the subscription service that allowed users to see fewer ads on publisher sites for a fee, will close in January and reopen … Read the whole story
COMMENTARY
by Frank O'Brien, Op-Ed Contributor
The model based on billing hours for unnecessary work and creating demand for services offered won't stand a chance against advances humans create to … Read the whole story
by Sara Guaglione
Facebook admitted in a Friday update to a December 9 blog post that it miscalculated publisher metrics for the fourth time since September, under-counting … Read the whole story
by Sara Guaglione
The subscriber cover of the January 2017 issue will feature 9-year-old transgender girl Avery Jackson, who lives in the Midwest. The newsstand cover highlights … Read the whole story
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by Wayne Friedman
Seven advertising-services companies -- with expertise in delivery, production, traffic, talent licensing and rights management -- are creating an ad consortium intended to find … Read the whole story
by Laurie Sullivan
CNBC announced Friday the launch of @CNBC. The feature, available through Actions on Google for Google Home devices, allows users to get business news, … Read the whole story
by Joe Mandese
Selecting a Media Agency of the Year isn't always clear for the editors of this trade publication. Often, it is like picking a needle … Read the whole story
by Steve McClellan
Ringel's 20-year career has spanned Europe, North America and the Pacific. In 1999, he established analytics firm Metapeople Group, which he sold to French … Read the whole story
by Larissa Faw
The agency was formed during a restructuring in spring 2015 with the name referencing the color wavelength between the purple-colored branding materials used for … Read the whole story
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by Tobi Elkin
Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audience, spoke recently with "Real-Time Daily" about the confusion in the market over … Read the whole story
by Aaron Baar
According to Deloitte's Global Mobile Consumer Survey, Americans collectively check their smartphones more than 9 billion times throughout the entire day. Read the whole story
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by Gavin O'Malley
Rather than kill Vine, Twitter has decided to offer Vine Camera -- a "pared-down" version of the video app. Till then, the company plans … Read the whole story
by Wayne Friedman
Since it began advertising in earnest on November 6 through December 15, the movie has spent some $23.4 million -- about half of that … Read the whole story
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by Steve McClellan
Confirming the acquisition of the UX shop Fractal Ink Design Studio, Dentsu stated that it has ambitious expansion plans in India next year. The … Read the whole story