Sight, sound and motion have long been the Holy Trinity of Madison Avenue's sensory perception -- and of TV's and video's dominance of advertising … Read the whole story
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It's "highly likely" that new FCC Chair Ajit Pai will grant a request to revisit tough broadband privacy rules, the Association of National Advertisers … Read the whole story
Google released its 2017 Bad Ads report Wednesday to give a recap of all the malicious, trick and scam ads the company blocked in … Read the whole story
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While marketers have seemingly figured out the approach to reaching Millennials, a new generation is fast approaching. Born between 1997 and 2011, Gen Z … Read the whole story
The ad will be created by BBDO New York. It will be performed and broadcast during the first commercial break of the third quarter … Read the whole story
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We might be in a period of ethical crisis. Or not. It's tough to say. It really depends on what you believe. And that, … Read the whole story
ABC, Yahoo and other companies "shamelessly benefited and profited from an error committed by a private individual at a time when he was most … Read the whole story
Nine movies nominated for the Oscar Best Picture award on Tuesday have spent a total of $124.29 million in national TV spending so far … Read the whole story
The selection followed a review that began last fall. GSD&M was the incumbent. Whole Foods spends an estimated $65 million annually on media. Company … Read the whole story
A pro-Trump super PAC is running an ad for U.S. Attorney General nominee Sen. Jeff Sessions (R-AL) confirmation. Curious and highly unusual -- since … Read the whole story
"We think it's important to be consistently innovating and giving people something interesting they haven't seen before," Chicago Bulls' Luka Dukich tells "Marketing Daily." Read the whole story
Digital media was again the star performer among all media categories -- but it was only up 13.3% for the year. Retail, telcos, and … Read the whole story
Recent large-scale IoT-driven cyberattacks may only be the beginning if the security in consumer IoT devices remains unchanged. As the number of connected devices … Read the whole story
Adoption of programmatic native advertising grew by 86% in 2016, according to the latest trend report released this week by the sales intelligence platform … Read the whole story
"This is a wake-up call for many organizations looking to introduce more digital channels with the aim of reducing costs and improving customer convenience," … Read the whole story
The new initiative on research that girls who have loving, supportive relationships with fathers are more likely to be self-confident and self-reliant as they … Read the whole story
Traction has named Jessica Baum as director of media to oversee integrated media planning and buying at the San Francisco-based creative agency. Baum is … Read the whole story
Despite Bing's attempt to push out products that make life easier for advertisers, data released Tuesday from Merkle suggests that Microsoft's search engine continues … Read the whole story
Conversion rates rose week-over-week from October 1, 2016 through November 30, 2016 by an average of 7.3%, but in December there were 65% more … Read the whole story
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Some of the suspensions have been lifted or moderated somewhat, but as of Wednesday, the EPA remains under a total media blackout. Read the whole story
