In its first week in office, actions by the Trump Administration have triggered international crises for many marketers, some of whom are taking their … Read the whole story
- COMMENTARY
It's not just the Biggest Day for Advertising, it's kind of the Only Day for Advertising -- when armies of frightened marketers, agency people … Read the whole story
Three of the largest ad-tech companies have sent a warning to employees, investors and the industry about the uncertain future of technology and their … Read the whole story
- COMMENTARY
As thousands of impassioned, personal and emotional memorials pour in, we can agree that Mary Richards was much more than a sitcom character. She … Read the whole story
Andrew Benett, Global CEO Havas Creative Group and Havas Worldwide is leaving the company and be replaced by Havas Group CEO Yannick Bollore effective … Read the whole story
As worldwide furor over the administration's temporary ban on admitting refugees and travelers from seven Muslim-majority countries grew over the weekend, President Donald Trump … Read the whole story
Jim Norton, chief business officer and president of revenue at Conde Nast, has been elected chairman of the board of the Interactive Advertising Bureau. … Read the whole story
- COMMENTARY
The ANA, IAB and other industry groups are asking lawmakers to overturn "onerous and unnecessary" broadband privacy rules that prohibit Internet service providers from … Read the whole story
Sony is taking a $1 billion write-down in its movie business concerning the future profitability and expectations of its home-entertainment operations.The company said much … Read the whole story
Nielsen's much anticipated Total Content Ratings -- something TV networks hope gives an accurate picture of all linear and digital TV program viewing --- … Read the whole story
Proving ROI remains one challenge in a long list of obstacles cited by marketers. Lack of guidance from agency partners and service providers was … Read the whole story
Mindshare has released a new consumer trends report, part of its Culture Vulture series, highlighting trends that will impact the advertising business this year. … Read the whole story
The Trump administration's plan to freeze immigration has alarmed Mark Zuckerberg. Facebook's founder and CEO, suggested the U.S. keep its doors open to refugees … Read the whole story
"If you repeat a lie enough, it becomes the truth." That quote has been attributed to Nazi propaganda minister Joseph Goebbels. I say attributed, … Read the whole story
A proposal to let consumers replace set-top boxes with apps "remains an unnecessary regulatory threat to the content creation and distribution industries," House Republicans … Read the whole story
Ogilvy & Mather Worldwide CEO John Seifert announced a number of new organizational and talent moves Friday, which collectively represent the biggest changes he's … Read the whole story
Readership of Metro US newspapers has grown across New York, Philadelphia and Boston to nearly 4 million in print and digital, per the company. … Read the whole story
Nearly half of retail marketers still send email campaigns that lack personalized subject lines, according to a recent study by Yes Lifecycle Marketing. Read the whole story
Signpost has integrated its artificial intelligence technology with Facebook, allowing Mia to pick up where advertising leaves off. Read the whole story
With the growth of programmatic ad spend, and the increase in the use of private marketplaces, SpotX's Demand Facilitation team found an increase in … Read the whole story
