by Larissa Faw
Brian Terkelsen is resigning as global president, Mediavest I Spark, effective at the end of the month. No successor has yet been named by … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Acting FTC Chair Maureen Ohlhausen suggested today that companies that "misuse" Big Data may act unfairly -- even when they have notified consumers about … Read the whole story
by Wayne Friedman
After some major early-season double-digit percentage viewership declines due to the interest in the presidential election race and some NFL star quarterbacks being absent … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A Havas Media Group study spanning 33 countries, 300,000 people and 1,500 brands found that "people wouldn't care if 74% of the brands they … Read the whole story
by Steve McClellan
In addition to leading Publicis.Sapient in Europe and Asia, Vaz will now be responsible for global strategy and growth at DigitasLBi, which was created … Read the whole story
by Gavin O'Malley
Trying to whet investors' appetites, Snap said Thursday in its filing: "Our advertising business is still young, but growing rapidly." The company saw revenue … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Zero-Based Budgeting is surely more a benefit than a threat because in the age of procurement, it changes the conversation back to one of … Read the whole story
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by Laurie Sullivan
While Facebook's mobile strategy represented 84% of its $8.81 billion in revenue from advertisements during the fourth quarter of 2016, up from 80% in … Read the whole story
by Chase Martin
The Internet of Things may be welcoming TVs into the mix as the number of Internet-connected televisions approaches market saturation as consumers ditch TV … Read the whole story
by Gavin O'Malley
Alexa-enabled devices were the top-selling products across all categories on Amazon.com this holiday season. Continuing its global expansion, Prime Video is now available in … Read the whole story
by Joe Mandese
In response to 2017's "unprecedented rejection of the establishment, isolationism, a surge in nationalism and xenophobia," Havas has released an animated New Year's greeting … Read the whole story
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by Wayne Friedman
Advertising from current digital platforms for local TV stations is expected to continue its rise, totaling around $1 billion -- about 5% for TV … Read the whole story
by Larissa Faw
Developed with agency Saatchi & Saatchi LA, a local ad showcases the hydrogen-fueled Mirai, currently only available for purchase in California. On game day, … Read the whole story
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by Erik Sass
The merger supersedes CBS Corp.'s previous plan to spin off CBS Radio as an independent company. After the merger, the new company will be … Read the whole story
by Tanya Gazdik
The 60-second commercial stars the all-new 2017 Honda CR-V and Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Earvin "Magic" Johnson, Jimmy … Read the whole story
by Karlene Lukovitz
The ad marks the 30th anniversary of Spuds' first appearance, in Bud Light's Super Bowl XXI spot in 1987. The new Super Bowl ad … Read the whole story
by Sara Guaglione
Total revenues for the fourth quarter of 2016 decreased 1.1% to $439.7 million. While print ad revs dropped, digital advertising revenue increased 10.9% to … Read the whole story
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by Laurie Sullivan
Marketers like to think the $5 million spent for one 30-second Super Bowl LI ad will reap rewards down the road -- so what … Read the whole story
by Steve McClellan
WPP's Ford-dedicated agency GTB has acquired Zubi Advertising, an ad agency that focuses on the Hispanic market in the US. Terms weren't disclosed. The … Read the whole story