Brian Terkelsen is resigning as global president, Mediavest I Spark, effective at the end of the month. No successor has yet been named by … Read the whole story
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Acting FTC Chair Maureen Ohlhausen suggested today that companies that "misuse" Big Data may act unfairly -- even when they have notified consumers about … Read the whole story
After some major early-season double-digit percentage viewership declines due to the interest in the presidential election race and some NFL star quarterbacks being absent … Read the whole story
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A Havas Media Group study spanning 33 countries, 300,000 people and 1,500 brands found that "people wouldn't care if 74% of the brands they … Read the whole story
In addition to leading Publicis.Sapient in Europe and Asia, Vaz will now be responsible for global strategy and growth at DigitasLBi, which was created … Read the whole story
Trying to whet investors' appetites, Snap said Thursday in its filing: "Our advertising business is still young, but growing rapidly." The company saw revenue … Read the whole story
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Zero-Based Budgeting is surely more a benefit than a threat because in the age of procurement, it changes the conversation back to one of … Read the whole story
While Facebook's mobile strategy represented 84% of its $8.81 billion in revenue from advertisements during the fourth quarter of 2016, up from 80% in … Read the whole story
The Internet of Things may be welcoming TVs into the mix as the number of Internet-connected televisions approaches market saturation as consumers ditch TV … Read the whole story
Alexa-enabled devices were the top-selling products across all categories on Amazon.com this holiday season. Continuing its global expansion, Prime Video is now available in … Read the whole story
In response to 2017's "unprecedented rejection of the establishment, isolationism, a surge in nationalism and xenophobia," Havas has released an animated New Year's greeting … Read the whole story
Advertising from current digital platforms for local TV stations is expected to continue its rise, totaling around $1 billion -- about 5% for TV … Read the whole story
Developed with agency Saatchi & Saatchi LA, a local ad showcases the hydrogen-fueled Mirai, currently only available for purchase in California. On game day, … Read the whole story
The merger supersedes CBS Corp.'s previous plan to spin off CBS Radio as an independent company. After the merger, the new company will be … Read the whole story
The 60-second commercial stars the all-new 2017 Honda CR-V and Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Earvin "Magic" Johnson, Jimmy … Read the whole story
The ad marks the 30th anniversary of Spuds' first appearance, in Bud Light's Super Bowl XXI spot in 1987. The new Super Bowl ad … Read the whole story
Total revenues for the fourth quarter of 2016 decreased 1.1% to $439.7 million. While print ad revs dropped, digital advertising revenue increased 10.9% to … Read the whole story
Marketers like to think the $5 million spent for one 30-second Super Bowl LI ad will reap rewards down the road -- so what … Read the whole story
WPP's Ford-dedicated agency GTB has acquired Zubi Advertising, an ad agency that focuses on the Hispanic market in the US. Terms weren't disclosed. The … Read the whole story
