by Gavin O'Malley
Missing analysts' estimates, the struggling social network saw revenue increase by just 1% to $717 million year-over-year. Using the vaguest of terms to describe … Read the whole story
by Joe Mandese
Counselor to President Donald Trump Kellyanne Conway turned endorser of Ivanka Trump's brand during a segment of Fox News' "Fox and Friends" Thursday morning. … Read the whole story
-
by Laurie Sullivan
Overall, U.S. mobile advertising revenue is estimated to reach $72 billion by 2020 -- up from $33 billion in 2016, according to a recent … Read the whole story
by Steve McClellan
IPG CEO Michael Roth told analysts the firm is firing on all cylinders on a conference call Friday. "We grew organically in every region … Read the whole story
by Tobi Elkin
Emotions can be powerful triggers when it comes to content-led marketing campaigns and their performance, according to the findings of a study by BBC … Read the whole story
-
by Laurie Sullivan
Although SEO can help businesses rise to the top of search engine query results, most small business owners do not cite the search media … Read the whole story
by Sara Guaglione
At this year's 2017 American Magazine Media Conference (AMMC), held Wednesday in New York City, a panel of editors discussed journalistic standards in a … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
An interesting story in "The Guardian" outlined how close we are coming to having automation kick human beings to the curb. Hedge fund Bridgewater … Read the whole story
-
by Wayne Friedman
Fourth-quarter revenues were up 2% to $1.66 billion with net revenues sinking 37% to $160 million. Lower profitability was due to unfavorable comparisons to … Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
As recent events have shown, we are living in the age of feeling versus an age of reason. It's a time when people often … Read the whole story
-
by Wayne Friedman
The deal will involve talent and brands from across all A+E networks and franchises. A+E Networks' digital storytelling unit, 45th & Dean -- a … Read the whole story
by Larissa Faw
Although the campaign, from Havas Latino, does have advocacy undertones, the company says it is not a political message. Instead, it is intended to … Read the whole story
-
by Laurie Sullivan
Designed by McCann Erickson, the Masterpass #ThankTheFans campaign delivers a one-of-a-kind experience, complete with interactive music experiences. Read the whole story
by Sara Guaglione
'The New York Times' is offering free Spotify Premium access to those who sign up for a one-year digital subscription, an effort to attract … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Welcome to TV 2017, in which futuristic TV shows depict a future world that in many ways is already here -- or, at the … Read the whole story
by Karlene Lukovitz
Taglined "Show How Much It Means," the campaign celebrates the sport's fans by depicting their passion before, during and after matches. Read the whole story
by Steve McClellan
The social media activation was devised by BBH LA for the English group Depeche Mode, to help promote the band's new album and world … Read the whole story