The review comes shortly after the beer giant's $100-plus billion merger with SABMiller late last year. Combinations such as this frequently trigger agency reassessments. Read the whole story
Invoking a graphic design first used in its trademark 1966 cover story, "Is God Dead," the latest edition of "Time" magazine poses the more … Read the whole story
YouTube's technology can see when disturbing content gets posted, and the algorithms can shut it down -- or rather "de-rank it," a process that … Read the whole story
Arun Kumar has been named chief data & marketing technology officer of IPG Mediabrands, a new role inside Interpublic's media operations. Kumar, who most … Read the whole story
The Senate could vote as early as Wednesday evening on a resolution to revoke sweeping broadband privacy rules, according to press reports. Read the whole story
Every side of humanity came out in social media during the terror attack on London yesterday -- from Donald Trump Jr's "disgraceful" tweet to … Read the whole story
A+E Networks launched its upfront Wednesday night in New York with a presentation to advertisers that was long on human storytelling and purposely devoid … Read the whole story
Alongside new show announcements, company executives highlighted research showing that the prime-time lifestyle programming, on its channels, is scoring well against competing genres such … Read the whole story
Moody's predicts ad revenue will fall faster than publishers can cut costs and boost digital ad sales. National newspapers will suffer more than community … Read the whole story
Nike shares dropped like an air ball yesterday -- more than 7% -- after a fiscal Q3 2017 and conference call late Tuesday revealed … Read the whole story
LinkedIn plans to introduce email-based targeting by the end of the year, according to a presentation released and posted online. Read the whole story
Jimmy Fallon's playful hair-tousling of then-presidential candidate Donald Trump on "The Tonight Show" last September may or may not be one of the reasons … Read the whole story
"Boomers are wanting to be engaged in a promotional way," First Insight's Greg Petro tells "Marketing Daily." "Millennials haven't had a chance to develop … Read the whole story
The Searchmetrics analysis, which uses metrics to measure paid and organic visibility in search results, identifies the types of businesses that play a major … Read the whole story
The Offer Management platform is one of seven prototypes that debuted at the Adobe Summit during the Sneaks session, which showcases the engineering team's … Read the whole story
TV stations remain a dominant media-planning component for various political campaigns. Their spot rate prices have grown so much that TV network shows can … Read the whole story
Ascend2, a marketing research firm, investigated the most effective email list acquisition tactics in its latest monthly report by polling 255 B2B and B2C … Read the whole story