Accenture, the big management consulting firm that is also a leading provider of advertising services, has retained IPG Mediabrands' UM unit as its strategic … Read the whole story
Recently hired Fox News Channel host Tucker Carlson will replace departing longtime Fox News Channel on-air talent Bill O'Reilly in the 8 p.m. ET … Read the whole story
The company's vice chair, Wenda Harris Millard, will relocate to London to establish and manage the new office. Read the whole story
National TV witnessed only a 0.9% hike. Broadcast networks were up 2.4%, while cable networks sank 0.7%. Digital media was up just 6% in … Read the whole story
The ad-blocking feature could switch on by default and filter out ads that Google algorithms deem a bad experience for users, based on a … Read the whole story
BIA/Kelsey expects traditional linear TV advertising to drop 4.1% to $19.8 billion from its $20.6 billion, and sees digital revenue rising 8.8% to $1.09 … Read the whole story
Nielsen wants to remind digital marketers about its growing relationship with Google and connection to online data. On Wednesday, the company sent a separate … Read the whole story
Overall annual Fox News Channel national advertising revenue comes to $1.2 billion in 2016. Add in network affiliate fees Fox News gets from cable, … Read the whole story
Publicis Groupe's consolidated revenue in Q1 2017 was 2,328 million euro ($2.51 billion), up 1.6% from 2,291 million euro ($2.47 billion) in 2016. Read the whole story
Although advertisers have improved their briefing process, agencies say a lack of alignment, clarity and timing remain major challenges. Read the whole story
IBM-owned The Weather Company on Wednesday announced a partnership with Acxiom's LiveRamp to help marketers use real-time data to inform omnichannel campaigns, integrating event-based … Read the whole story
The network revealed plans for live events and new shows that will involve synergies with other Disney-owned properties, such as its theme parks and … Read the whole story
As the NFL draft approaches, I thought I'd add my own two cents to the discussion of football ratings. Despite some ratings declines this … Read the whole story
At the heart of the effort is a new AR app marketplace, unveiled at Facebook's F8 conference on Tuesday. The AR marketplace will initially … Read the whole story
Nokia plans to launch multiple updates across its virtual reality ecosystem at the annual NAB show in Las Vegas next week. The updates aim … Read the whole story
Joan FitzGerald, VP, product management and business development, TiVo, is a TV data expert whose work on the quantification of media has defined her … Read the whole story