November 20 - 23, 2024
Tuesday, April 25, 2017
IPG Mediabrands' UM unit has been named media agency for luxury fashion accessory marketer Coach Inc. Billings were not disclosed, but the companies said … Read the whole story
The U.S. Department of State took down web pages and social media postings promoting President Donald Trump's Mar-a-Lago resort in Palm Beach, FL, Monday, … Read the whole story
The DHS is investigating whether officials abused their authority by demanding that Twitter reveal information that could identify the creators of a protest account. Read the whole story
Ad executives have a distorted view of how much video they -- and the average American consumer -- spend on various devices ranging from … Read the whole story
LinkedIn's Matched Audiences is a series of three marketing features that will roll out across all of LinkedIn's advertising products over the next week, … Read the whole story
While addressable TV is growing, getting more advertisers to commit media dollars will continue to take some work for addressable sellers. Their big concerns … Read the whole story
MediaLink, the marketing and media services oriented management consultancy that was recently acquired by Ascential plc, has named Dana Anderson CMO. Anderson, who most … Read the whole story
- COMMENTARY
If the answer to fake news is a news site where journalists and editors get paid through subscriptions, we already have those. We call … Read the whole story
Mobile click share continued to grow in Q1, representing 59% of all paid-search traffic, as advertisers followed consumers' preference to search on mobile devices. … Read the whole story
Steve Piluso will oversee the entire agency's media efforts across the entertainment, travel, retail, CPG, and healthcare sectors. Read the whole story
- COMMENTARY
On Friday, April 7, the New York Times crossword puzzle offered this clue for a six-letter answer: “When people meters are used.” I am … Read the whole story
The new features rolling out this week include an online inventory update feed that lets marketers send Bing prices and availability updates in real-time. Read the whole story
- COMMENTARY
In the world of digital advertising and marketing, every one has a choice to make as stewards of this key company asset. It's a … Read the whole story
- COMMENTARY
Knowing that well-established TLDs such as .com and .org can perform positively, a recent study set out to find examples of strongly performing domains … Read the whole story
