by Wayne Friedman
"We think it's going to be much better than last year," said CBS' Les Moonves. For this upfront season, he said, "we expect almost … Read the whole story
by Steve McClellan
Tax prep giant H&R Block has consolidated its media assignment with Publicis Media agencies. The firm, is shifting its estimated $80 million broadcast media … Read the whole story
by Tobi Elkin
In a bid to rein in costs, P&G will end its relationship with ad-tech provider AudienceScience. P&G Chief Brand Officer Marc Pritchard has lambasted … Read the whole story
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by Philip Rosenstein
In an effort to curtail the competitive advantage Facebook and Google have in people-based marketing, global ad-tech companies have set up a consortium to … Read the whole story
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by Gavin O'Malley
Snapchat Ad Manager should make it easier for brands to buy ads on the self-described "camera company." With Ad Manager, Snap partners can choose … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I'm thinking that there will be something seriously creepy about a PPA that sits between me and all of my devices, machine learning its … Read the whole story
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by Laurie Sullivan
Developers are building machine learning and predictive analysis technology into products using nearly 20 years of data that the site collects, says Dave Domm, … Read the whole story
by Steve McClellan
In a bid to meet aggressive growth goals in the market, Initiative has appointed its first UK CEO-Richard Morris, a 20-year industry veteran. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
In the past month, I've heard lots of complaining about data. I've been guilty of it myself, and (gulp) will be now. I recently … Read the whole story
by Jess Nelson
GoDaddy is investing heavily in mobile, announcing several key GoCentral product upgrades and integrations on Thursday that help small business owners run their business … Read the whole story
by Sara Guaglione
Airbnb is partnering with Hearst to produce Airbnbmag, a new magazine scheduled to hit newsstands May 23. The first issue of the print-only publication, … Read the whole story
by Wayne Friedman
AMC national TV networks sank 6% to $248 million in its fiscal first-quarter period, somewhat steeper than analyst estimates, while AMC was running its … Read the whole story
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by Jess Nelson
eBay has incorporated machine-learning algorithms into its marketing outreach to personalize email messages and display ads. Read the whole story
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by Wendy Davis
Family members of three people killed by a terrorist in San Bernardino sue tech platforms for allegedly enabling ISIS to recruit and fundraise. Read the whole story
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by Laurie Sullivan
The subscription-based Rights Cloud platform is based on the number of digital assets and tracks and monitors licensing and distribution rights for content on … Read the whole story