Aiming to streamline the massive jumble of programmatic processes, tasks and platforms, the IAB on Wednesday released "An Evolving Framework for Advertising Automation" to … Read the whole story
ESPN "mapped" millions of fans "against all the possible emotions they would feel during any given game, [such as] happiness, anticipation, dismay ... the … Read the whole story
Five of the nine new shows ABC announced will start this fall -- four dramas and one comedy. Additionally, sometime during this season, ABC … Read the whole story
Gaming giant Activision Blizzard has completed a global media review that began early this year and has opted to retain Omnicom's OMD and WPP's … Read the whole story
Katz Radio Group said ad buyers can access broadcast radio inventory from Alpha Media, Beasley Media Group, CBS Radio, and Radio One, among others, … Read the whole story
Google has made it possible for marketers to assess keywords, ads and landing pages by evaluating the parts that make up the score such … Read the whole story
The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In … Read the whole story
A new report suggests that brands are shifting more of their ad spend to programmatic media channels as marketers look to capture mobile-first consumers' … Read the whole story
Joining the list of TV platforms looking to meet marketers' demands for new advertising targeting/buying efforts, Sling TV, in a partnership with video serving … Read the whole story
Can you believe the political headlines -- in fictionalized or in reality content missives? Scandal is in the air. ABC is ending the political … Read the whole story
Within a matter of weeks, Twitter cofounder Biz Stone is returning to the tech giant on a full-time basis. Stone said his primary focus … Read the whole story
Ad-tech firm Rocket Fuel has launched native advertising capabilities informed by artificial intelligence. The company is using existing partnerships with suppliers including DoubleClick Ad … Read the whole story
Whenever we start talking about B2B marketing, people start heading for the door. If there is a B2B track at a general marketing show, … Read the whole story
The shift in consumer behavior leads to brands bidding on their own brand terms to protect them, as well as bidding on competitors when … Read the whole story
Google has a valid trademark in its name, although people use the word "google" as a verb, an appellate panel said Tuesday. Read the whole story