A new study from the 4As and SSRS finds that 58% of consumers dislike when brands get political. A separate study found that two-thirds … Read the whole story
A month after Fox News fired its biggest star, Bill O'Reilly, following pressure from advertisers and advocacy groups surrounding allegations of sexual harassment, another … Read the whole story
Ad spending should increase by 10% or more this year, but a study released Wednesday by the Association of National Advertisers and White Ops … Read the whole story
National media networks grew 26% in the most recent week when it came to "person-viewing hours," with year-to-date viewing up 13%. Looking at just … Read the whole story
The new agency will lead all media planning, buying and analytics for the fashion company's portfolio of brands. The incumbent agency was PGR Media Read the whole story
A horrific attack purposefully intended to kill as many children as possible allows social media's community spirit to shine brighter than attention-seeking fakers. Read the whole story
A new AdWords beta that allows marketers to use fast-loading AMP pages as the landing pages for search ads, and the other change involves … Read the whole story
CEO Martin Reidy has left the digital CRM agency. Media veteran Jim Warner has been named Ansira's Executive Board Chairman. Read the whole story
A new survey says 62% of media-buying executives believe OTT ad spending will increase. Industry estimates are that advertising revenue is going to premium … Read the whole story
In the latest American Customer Satisfaction Index, both sectors tied for last place among the 43 industries tracked. Only wireless telephone providers were the … Read the whole story
Flow, the highly engaged mental state when we're completely absorbed with the work at hand, may be the one thing that machines can't replicate … Read the whole story
Addressable TV is poised to make a big leap in adoption and spending. It's a simple trial and repeat equation. When advertisers know it, … Read the whole story
Marci Grebstein is joining JCPenney at a challenging time, amid large losses, store closures and lingering doubts about how the middle-American department store can … Read the whole story