by Steve McClellan
The yet-to-be-named merged entity will be run by Tim Castree, the former Publicis media veteran appointed CEO of MEC last November. Enhancing Essence is … Read the whole story
by Larissa Faw
During the Publicis Groupe annual meeting, attendees approved outgoing CEO Maurice Levy's nomination to become president of the Supervisory Board, replacing Elisabeth Badinter. Arthur … Read the whole story
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by Wayne Friedman
From 2010-2016, TV advertising consistently outperformed digital among key return on investment business measures. TV delivered up to seven times the key performance indicator … Read the whole story
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by Gavin O'Malley
Considered the fifth-most-effective app install format, interactive ads -- or "playables" -- are now being used by 64% of top app install marketers. Going … Read the whole story
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by Laurie Sullivan
The Google Arts & Culture team worked with Google Search engineers to improve how the engine understands and recognizes artwork. Read the whole story
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by Laurie Sullivan
Conductor Founder Seth Besmertnik believes the patent system is broken and refuses to play the game of patents anymore. He said "these things just … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"This particular attack may have denied the American people the opportunity to contribute to what is supposed to be a fair and transparent process," … Read the whole story
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by Laurie Sullivan
Essential Products CEO Andy Rubin -- co-inventor of the Android operating system while at Google -- showed off his latest creation, the Essential Phone. … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Scott Pelley will reportedly continue as a "60 Minutes" correspondent, but for reasons not yet known, he is out as the anchorman and face … Read the whole story
by Tanya Gazdik
"Having real people and underscoring acceptance are the fundamentals in appealing to the LGBTQ consumer," YouGov's Ted Marzilli tells "Marketing Daily." Read the whole story
COMMENTARY
by Karl Rosander, Op-Ed Contributor
A growing number of podcasting networks are making actionable information available, giving brands unprecedented insight into who listening and how long they're listening for. Read the whole story
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by Sara Guaglione
Beginning in the third quarter, Bloomberg clients will have the opportunity to license The Economist's "Daily Watch" series. The short, topical films released every … Read the whole story
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by Tobi Elkin
AOL announced the beta launch of Smart Yield, a mobile-first solution that aims to level the demand bidding playing field for mobile publishers. By … Read the whole story
by Larissa Faw
The Union of European Football Associations (UEFA), with support from its 55 National Associations and agency FCB Inferno, are out with a campaign designed … Read the whole story