Zenith is the third agency to issue a downgrade in its ad spend forecast for 2017 in recent weeks. Sluggish economic growth is cited … Read the whole story
McKinsey's Jason Heller told an audience in Cannes that it is as he introduced the firm's Award Creativity Score. Read the whole story
Josh Engroff is leaving MDC Partners' The Media Kitchen and MDC Ventures to take on a new role in the burgeoning marketing AI marketplace. … Read the whole story
Amazon has agreed to acquire Whole Foods market for a whopping $13.7 billion, giving the online retailer a solid presence in grocery brick-and-mortar stores. … Read the whole story
On Sunday Kent Walker, general counsel for Google, outlined four steps that are underway to fight a host of radical actions that occur online. Read the whole story
This year, it's time to break a few traditions. As much as we all love movie stars, scour the agendas on the secondary stages, … Read the whole story
As targeting consumers across all channels become more important, Varick said it is partnering with Vistar Media to bring programmatic out-of-home media into Varick's … Read the whole story
After Marc Raibert's TED talk, I found myself drawn to a crowd gathering outside the theater. I wanted a selfie. But not with Raibert. … Read the whole story
PubMatic announced an integration with Amazon Publisher Services that will enable Amazon publishers to add PubMatic as a demand-side partner. Read the whole story
Campaign Monitor's CEO Alex Bard has resigned, in order to join a venture capital firm, Australian reports state. And founders Dave Greiner and Ben … Read the whole story
Ecommerce has skyrocketed, yet "the brick-and-mortar store is still very much a part of the customer journey," says Michael Klein, head of retail, Adobe. … Read the whole story
Programmatic TV operations are trying to promise local TV station sellers -- and more importantly -- long-time suffering media agencies: Programmatic is part of … Read the whole story
That's according to a new survey from the Publicis Media agency, which found marketers in 10 of 12 business categories expect some growth this … Read the whole story
This year, local TV stations will pull in gross retransmission revenue equating to roughly half of what they get from advertising sales. Read the whole story
In a new position, Shannon Ryan will be responsible for all marketing and publicity for the Fox broadcasting network, as well as TV production … Read the whole story