Disney-ABC Television said it posted higher upfront advertising revenue for the 2017-2018 TV season in the "high single [percentage] digits across the board in … Read the whole story
The first set of metrics is intended to inform interactions with ads such as landing page views, breakdowns of pre-impression activity, and interactions with … Read the whole story
Video audiences have risen 48.1% from May 2016 to May 2017. There are now 82 magazine brands that report a video audience to MPA. Read the whole story
In May, "Morning Joe" was up 56% over its 2016 total viewer average to a Nielsen 1.06 million total average viewers. The show is … Read the whole story
The ad format focuses on native and mobile VR to determine what they might look like, and is an experimental project at Area 120, … Read the whole story
"Amazon is buying Whole Foods." It's impossible to overestimate the impact those five words will have on the future of consumer marketing, media and … Read the whole story
In its latest update on the impact of Tuesday's global cyber-attack WPP said it has so far found "no evidence" that any confidential information … Read the whole story
The calculations of revenue expected to be driven by artificial intelligence continue to grow. Growth is expected to be strong across nearly every industry, … Read the whole story
The key words in the injunction, "anywhere in the world," could establish a foreshadowing of things to come. Read the whole story
lthough most of our dinner-time conversation tends to orbit around schoolwork, the latest episode of this or that TV series or why in the … Read the whole story
Today's "Daily Cartoon" from "The New Yorker" nails one of the more fringe, but much-tweeted media stories of the week concerning President Donald J. … Read the whole story