by Larissa Faw
Publicis Media is retiring its well-known Mediavest brand, which handled some of the biggest media accounts in the U.S., including Procter & Gamble, Coca-Cola … Read the whole story
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by Laurie Sullivan
The ad formats include in-feed, in-article and Matched content, Google's content recommendation product that launched in 2015. Matched content ad units appear at the … Read the whole story
COMMENTARY
by Joe Mandese
At a time when the TV industry is focused on pushing the sizzle of new shows and upfront ad sales, a group of top … Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau (IAB) and IAB Tech Lab unveiled the latest version of a specification that aims to enable creators of in-app advertising … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
In a recent column, Barbara Lippert commented that Hulu advertisers should be careful about advertising adjacencies in "The Handmaid's Tale." That's a delicate way … Read the whole story
by Tanya Gazdik
According to Nielsen Sports 360 research, 81% of Millennials use their mobile device as part of a live sporting event experience, compared with 38% … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Anyone who doubts the value of local newspapers in the 21st century should consider this: They may be the only institution capable of stopping … Read the whole story
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by Philip Rosenstein
With the right messaging and approach, corporations can take advantage of the current political climate to both promote their brand and take concrete steps … Read the whole story
by Erik Sass
Snapchat may have given publishers something to smile about: its new Paperclip feature. It would allow publishers to include links to additional pages in … Read the whole story