Initiative said the appointment was the capstone on its effort to shift its brand positioning to what it calls "cultural branding and communications design." Read the whole story
ispDigital a primarily ad technology holding company backed by Spain's powerful Rodes Family, has acquired React2Media via one of its companies, Antevenio. ispDigital, which … Read the whole story
Ad spending for addressable TV and programmatic TV (PTV) is expected to grow in the U.S. by double digits through 2019, according to an … Read the whole story
Have you been reading the trade press lately? Have you noticed some new names and faces being discussed? I have, and I find it … Read the whole story
Looking to strengthen another revenue stream, Facebook is expanding its Messenger ad program to businesses around the world. The company is also inviting businesses … Read the whole story
The news this week that "Curb Your Enthusiasm" is returning for a ninth season this fall serves as a reminder of what this comedy … Read the whole story
Foursquare and Pandora said they're partnering to bring offline measurement with Attribution by Foursquare to Pandora's suite of digital and streaming ads including audio, … Read the whole story
Aiming to extend the reach of TV media buying and facilitate cross-channel campaigns, YuMe and Mediaocean are partnering to offer marketers the ability to … Read the whole story
A recent study by BrightRoll found that 96% of advertisers are concerned about their ads appearing beside fake news when they buy media programmatically. … Read the whole story
Seek out something surefire that's stood the test of time. But don't be a snowflake about spoilers. And here's other tips on how to … Read the whole story
Science and sci-fi magazine 'Omni' is returning to its former parent company, Penthouse Global Media, and will relaunch a print edition in late October. Read the whole story
Seven critics of President Donald Trump who say they were blocked by him on Twitter are suing to restore their access to his account … Read the whole story