Kantar Media, a WPP Group company, announced Thursday it will make programmatic advertising spend and occurrence data available to advertisers through its platforms. The … Read the whole story
In a move to expand its native advertising business, Time Inc. has promoted Chris Schraft to president of content sales and agency development of … Read the whole story
To paraphrase Shakespeare: "What's in a name? Will rebranding reverse the long-term decline in print ad revenue or boost digital ad sales?" The idea … Read the whole story
For a long time, we have heard euphoric descriptions about the new TV advertising world -- call it advanced, addressable, targeted, or otherwise. If … Read the whole story
PR is a really hard industry for "experiential marketing" -- unless you want to chain a PR person to a chair and have a … Read the whole story
TV ads are about to undergo a huge shift in how they are bought and sold. This change isn't just about the big announcements … Read the whole story
Is "Game of Thrones" the last great television show? Maybe. At any rate, it's the one that comes up again and again when people … Read the whole story
Broadcasters and content owners can no longer reach their audiences solely through traditional channels. They need OTT offerings that enable viewers to access their … Read the whole story