by Joe Mandese
Driven by a surge in mobile consumption, the "online" video advertising marketplace will become "mobile first" by 2018, according to an update of a … Read the whole story
by Wayne Friedman
John Piccone has rejoined Simulmedia as president-chief revenue officer -- replacing Tim Spengler, who held the position for a year at the national TV … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Analysts now say upfront revenue volume for the four major broadcast networks could grow 3% to 4% to around $9.2 billion -- all this … Read the whole story
by Joe Mandese
The Radio Advertising Bureau (RAB) has launched a new site extolling the virtues of radio advertising. The "Why Radio" micro site provides easy access … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The Emmys are beginning to seem like a kids' sports event where trophies are given out just for participating. Not to denigrate the great … Read the whole story
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by Wendy Davis
AT&T's proposed $85 billion merger with Time Warner could enable the company to "utterly dominate" the video distribution market, a coalition of advocacy groups … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Beyond the way fake sites and fake clicks can take advantage of unsophisticated marketers in the overcrowded programmatic market, another industry has entered the … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Millennials make up a greater share of Netflix's audience in the U.K. than U.S. Will they keep paying once they're the ones who have … Read the whole story
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by Tobi Elkin
As director of programmatic advertising for The New York Times, Sara Badler is looking to partner with clients to offer them them transparency on … Read the whole story
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by Gavin O'Malley
Unlike national news publishers, local papers are not seeing an increase in subscriptions in the age of Trump. “Scrutinizing the president turns out to … Read the whole story