Media and entertainment industry executives have grown less confident about the economy, and cite the volatility of capital markets as their No. 1 concern, … Read the whole story
TV's upfront advertising market for prime time over-delivered -- for both broadcast and cable networks -- with 6% more revenue versus the year before. Read the whole story
Boston-based Allen & Gerritsen, the company's longtime creative agency, confirmed it will not participate in the review. Philadephia-based MayoSeitz Media is the media agency … Read the whole story
COMMENTARYThe BBC did a very 21st-century thing: They gave the title character of "Doctor Who" a sex change. Read the whole story
In his new role, Antoniades will be responsible for global business growth as well as managing key client relationships that are run from outside … Read the whole story
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Publishers have added new revenue streams and increased CPMs on their inventory, becoming a more attractive option for advertising budgets. The industry has also … Read the whole story
The appointment follows a review that began earlier this year. The client previously worked with The Gate/New York. Read the whole story
Marketers still need to learn how to release and relax, handing off the controls to consumers after optimizing campaigns from search to social in … Read the whole story
Traditional TV program viewing plus three days of time-shifted viewing (L3) among teenagers 12-17 was down 22%, while it sank 20% among young adults … Read the whole story
Six marketers can proceed with claims against Facebook over allegations that it inflated video metrics, a judge ruled. Read the whole story
The news of Sizmek's agreement to buy Rocket Fuel at a $145 million valuation is more evidence of how overcrowded the ad-tech market has … Read the whole story
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Can ad-supported TV programs offer any of the same evidence for growth of "Game of Thrones" -- especially for a TV series entering its … Read the whole story
