The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. National … Read the whole story
Nielsen wants to make it easier for media buyers looking to buy video-on-demand advertising with its Media Impact, a new tool that can estimate … Read the whole story
Agencies and their clients are far apart in terms of what they deem the most fair method of compensation, according to findings of a … Read the whole story
The Interactive Advertising Bureau on Thursday released the final version of the IAB Standard Ad Unit Portfolio after a draft was released for public … Read the whole story
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On Tuesday, the Advertising Standards Authority, one of a few British advertising regulators, announced that "new rules would be developed to ban advertising that … Read the whole story
In-theater ads in Screenvision's pre-show, called "Front + Center," will be included in more than 1,200 agency systems that use Strata. Read the whole story
