MediaPost Publications - MediaDailyNews 07/21/2017

Ad Market Sees Uptick, Digital Rises 11%
by Wayne Friedman
The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. National … Read the whole story
Nielsen To Include VOD Ratings In Key Media Planning Tool
by Wayne Friedman
Nielsen wants to make it easier for media buyers looking to buy video-on-demand advertising with its Media Impact, a new tool that can estimate … Read the whole story

Compensation Divide: Agencies Prefer Fees, Clients Like Incentives
by Joe Mandese
Agencies and their clients are far apart in terms of what they deem the most fair method of compensation, according to findings of a … Read the whole story
IAB Releases New Ad Specs For Formats Including Virtual Reality
by Laurie Sullivan
The Interactive Advertising Bureau on Thursday released the final version of the IAB Standard Ad Unit Portfolio after a draft was released for public … Read the whole story
COMMENTARY
But Will You Buy A Car From An Ugly Woman (Um, Person) With A British Accent?
by George Simpson, Featured Contributor
On Tuesday, the Advertising Standards Authority, one of a few British advertising regulators, announced that "new rules would be developed to ban advertising that … Read the whole story
Screenvision To Be Included In Strata Local Media Systems
by Wayne Friedman
In-theater ads in Screenvision's pre-show, called "Front + Center," will be included in more than 1,200 agency systems that use Strata. Read the whole story