In one study cited by U.K.-based Infectious Media in its new white paper, 33% of marketers say they are troubled by ad fraud, with … Read the whole story
Eighty-one percent of consumers say they use Facebook on a regular basis, per a new study. Asked about regular use, Google was cited by … Read the whole story
Clear Channel Outdoor Americas (CCOA) is entering an exclusive partnership with location-based provider Cuebiq to incorporate its location insights and visitor attribution analysis into … Read the whole story
There has never been a better time to cover politics. Ratings are setting records for cable news networks, while subscriptions are rising for major … Read the whole story
A new eMarketer report projects that this year 2.46 billion people will access social networks at least once a month. That's up 8.2% from … Read the whole story
The Democratic National Committee got ridiculed and Papa John's got a media bump when the DNC unveiled a new slogan late last week that … Read the whole story
"Innovation and usefulness are rewarded by consumers. None of the companies on this list could ever be considered 'complacent,'" YouGov's Ted Marzilli tells "Marketing … Read the whole story
Six months into the new Trump Administration, we continue to find new story elements -- even in the midst of the somewhat typical summer … Read the whole story
The virtual-reality campaign, called "Inside The Moment," lived in an interactive 360-degree display banner just above the newspaper's homepage content. Read the whole story
It's the second acquisition by the holding company of a European shop in as many weeks. Last week, the company agreed to acquire Germany's … Read the whole story