Videa, a "supply-side" programmatic marketplace for local TV advertising owned by Cox Media Group, this morning announced an important "demand-side" integration, plugging into Strata, … Read the whole story
Nielsen C3 viewership among 18-49 viewers in prime time sank 12% for broadcast and cable networks -- following an 8% decline in the first … Read the whole story
As Hulu's new Chief Marketing Officer, Kelly Campbell will oversee marketing strategy for the premium video service, including its subscriber video-on-demand and live TV … Read the whole story
People still like watching video content on a television set, and traditional TV is still the most-viewed screen among all age groups. But traditional … Read the whole story
Global analytics firm Media iQ on Tuesday named Rebecca Mahony its first chief marketing officer and appointed her to its board. The company also … Read the whole story
The Phelps vs. Shark gimmick helped Discovery kick off its annual week of shark shows known as "Shark Week." Read the whole story
YouTube, already the 800-lb. gorilla in video, has raised its ambitions even more by offering its YouTube TV streaming service in another 10 U.S. … Read the whole story
Almost half of people who don't intend to buy an Echo or a Home cite privacy concerns, so marketers need to step gingerly in … Read the whole story
Given the skinny TV service talk, some TV/media companies with a smaller roster of networks might perform more efficiently in the new age of … Read the whole story